Brand Communicator

GDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising. By Michael Barnett Brands could see the price of personalised online advertising…

With the rise of chronic illnesses due to increasing sedentary lifestyles, it is no surprise that brands are looking towards engaging in meaningful conversations with consumers and encourage healthier lifestyles. For one such brand,…

Netflix is tipped to be offering more than US$300 million to bid for Regency Outdoor Advertising, a billboards company in Los Angeles, whose coverage includes Sunset Strip on West Hollywood. If the deal goes through, this would allow…

Pepsi has announced its U.S. summer plans as part of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music history. With the help of Pepsi musicians past and present, including Britney…

All is set for the sixth edition of the Okpekpe Road Race scheduled to hold on Saturday May 12, 2018 in Edo State. The race will feature about 3,000 runners from Kenya, Eritrea, Ethiopia, Uganda, Morocco, Israel, Bahrain and…

Binatone International has announced that it is offering its consumers all over the world a 10 per cent discount on all its products to mark its 60th anniversary. The firm, which said this in a statement on Thursday, quoted the…

An advertising agency, Fuel Communications Limited, is set to unveil its Most Valuable Gift Challenge in commemoration of this year’s Children’s Day event as part of the activities scheduled for the celebration of its eighth…

The shareholders of AXA Mansard Insurance Plc has approved a total dividend of N630 million for the year ended December 31, 2017. The shareholders gave their approval yesterday at the company’s 26th Annual General Meeting…

For the past week, Lagosians have engaged in lively conversation about the smartly-dressed gentleman spotted in an intriguing display elevated along Lekki express way.  The so called Maninthebox was working day-and-night, come rain and…

Unilever’s ‘Sustainable Living’ brands grew 46% faster than the rest of the business, but the company is now looking beyond its current targets by asking its employees what sustainability issues it should be prioritizing By Molly…