Brand Communicator

After raising $47.5m from the Rise Fund, a global impact investing fund managed by growth equity platform TPG Growth, Cellulant, says the investment will help scale its blockchain-based platform Agrikore.Agrikore  is a mobile…

Andrew Human, CEO of the Loeries Africa Middle East Creatively awarded work is 11 times more effective in generating a market share increase – a reality the Nigerian advertising industry can use to its advantage…

By Ann-Christine Diaz Advertising vet Jenny Gadd has steered production departments at agencies such as Ogilvy & Mather, Johannes Leonardo and Fallon Minneapolis, and served as executive producer at digital…

Nigerian public Relations firms have emerged winners at the just concluded 2018 Superior Achievement in Branding Reputation and Engagement (SABRE) Awards in Gaborone, Botswana. The firms are CMC Connect Burson-Marsteller, Red Media…

Snapchat viewers are seeing a new type of ad—ones they have to watch. On Monday, the first forced-view ads, meaning they can't be skipped, started popping up on the app, promoting movies like "Deadpool" and "Adrift" and products such…

President Muhammadu Buhari has congratulated Yomi Badejo-Okusanya, MD/CEO, CMC Connect Burson-Marsteller, for his re-election as African Public Relations Association (APRA) President. He was re-elected by the African Public…

A new report compiled by B2B ad agency Gyro in partnership with the Financial Times emphasises the importance of feelings for marketers seeking to drive business decisions. The Business Feeling index was compiled from a survey of 315…

Modion Communications, an award-winning Integrated Marketing Communications agency, has partnered with Leadway Assurance, an insurance company to provide personal accident insurance cover for all the 100 members of the Photo…

In a bid to ease transaction, FirstBank of Nigeria Limited has announced the introduction of a contactless naira MasterCard to its array of debit cards. According to the statement from bank, FirstBank Contactless Naira Master Card…

Nigeria’s premium malt drink, Amstel Malta, has celebrated the top six Nigerian winners at the just concluded Okpekpe Road Race held in Benin,  Edo State capital on Saturday 12th of May. The Six Nigerian athletes, Emmanuel Gyang,…