Brand Communicator

The Loeries 2018 jury presidents bring global leadership and experience to Loeries Creative Week taking place in Durban in August. Four of the world’s top creative leaders will guide over 160 judges in the process of selecting the best…

By Jeremiah Agada Introduction The idea of an oracle in marketing communications is an interesting one. In classical antiquity, an oracle was a person or agency considered to provide wise and insightful counsel or prophetic…

By Tunji Faleye In this new age, there is no need to start explaining the importance of data to marketers and its usefulness to the business of marketing.  What we should be interested in now is the accuracy of the data and…

The maiden edition of TechFest, themed ‘Spark Your Curiosity’ brought together thousands of digerati (tech enthusiasts) and creative minds to explore, debate and proffer technological solutions to societal problems. The event, which…

In furtherance of its Corporate Social Responsibility drive towards supporting and promoting women’s welfare in the society, Nigeria’s foremost experiential agency, Oracle Experience, will through the FelixKing Foundation empower…

The Lagos State Chapter, the leading branch of the Nigerian Institute of Public Relations, today announced the programmes marking the Lagos Public Relations Week; a week-long experiential platform for the public relations,…

Online shopping platform, Jumia has unveiled a new campaign to position itself as the online platform with the cheapest merchandise in the country. Tagged ‘Last Price Campaign’, its objective is to offer customers the very…

In line with its commitment to reward and appreciate loyal consumers, Suntory Beverage and Food Nigeria Limited (SBFN), makers of Lucozade, has set aside N200million worth of Instant Airtime to reward consumers in the 3rd…

By Azeez Disu “In the past, people were born royal. Nowadays, royalty comes from what you do.”The popular quote of the Italian Designer, Gianni Versace, best describe the contribution of Former Managing Director/Chief Operating…

Tantalizers, one of the leading brands in the nation’s Quick Service Restaurant sector, says its expansion program is fully on course as many towns in the country have been identified for new restaurant locations soon. In pursuance…