Brand Communicator

By Klaus Jurgens "Abrand is as much an open invitation to complain as it is a promise to deliver," said Simon Anholt in 2003. Anholt, an independent policy advisor, is the founder of the Nation Brands Index (NBI), which was first…

By Chris Martin When I was first asked by a growing scale-up to build the brand a marketing team, I was perplexed. Rather naively, I thought that simply hiring good marketers was the winning recipe. I’ve learned a lot since then.…

By Kathryn Lundstrom Throughout 2021, climate issues wrestled their way to the forefront. The U.S. alone was hit with more than $145 billion in damages from climate-related disasters last year, according to the National Oceanic…

By Duncan Macrae More than a quarter (27.4%) of UK and US consumers now show no brand loyalty at all. This is according to joint research from first-party customer data specialist, Edit, and digital transformation consultancy Kin +…

By Forbes Communications Council With the ubiquity, consistent growth and innovation of online merchants and current events such as the Covid-19 pandemic putting a damper on in-store browsing, retail establishments and other…

Branding and advertising are the major tools used to promote businesses. They help brands to reach and acquire new customers and are also good drivers of sales and profits. For instance, presenting a brand on all platforms can increase…

Male hand holding TV remote control. OTT platforms have become increasingly popular among consumers, especially with the various streaming services now available in the market. The pandemic and lockdowns have also spurred the uptake…

By April this year, more than 3,000 manufacturing professionals and more than 100 exhibiting brands from across the world will gather in Lagos to showcase manufacturing and industrial solutions at the third edition of the Equipment and…

Only 18% of brand marketing and analytics executives surveyed in December say they understand the metaverse and how it will impact their brand, according to a survey fielded by social analytics firm ListenFirst. The finding -- part…

Ad spend is set to grow by 9.2% this year, fueled by the rise in digital activity which is expected to account for over half (55.5%) at $408 billion. According to the Dentsu Global Ad Spend Forecast, spend will reach $745…