Brand Communicator

By Deepa Chevi Since the pandemic hit in 2020, businesses had to reassess their operations as well as factor in the health and safety of their employees. This also led to changes in purchasing and media consumption habits following…

By Tom Olivieri Creative (content) has always been king. Think back to the characters in Mad Men who were depicted as imaginative souls yearning to make meaning in the mercenary arts, agonizing endlessly over what image to put in a…

By Nathan Eddy Consumer attitudes towards social media marketing are swiftly shifting, and while Twitter’s post in the cultural landscape has essentially remained the same—punchy, political and with a snarky bent—brands looking to…

By Gaurav Patra Inclusive role of technology in the pandemic world Picture a day in the life of a working professional in today’s times of the pandemic: You start the day by checking your smartphone for messages and emails, and…

As part of a major push to help advertisers control the reach and frequency of people they target via connected TV (CTV) ad campaigns, Google recently unveiled a new feature enabling them to cap the number of times someone sees their…

The deprecation of third-party cookies is the perfect opportunity for the industry to build a better infrastructure for the open web, writes ID5’s Joanna Burton. As we say goodbye to 2021 and step into a new year, we’re also taking…

Publicis Groupe turned in a strong 2021, including a 10% jump in organic revenue, and has plans to invest significantly more in data and tech acquisitions in 2022. The holding company is also thanking its employees with bonuses tied…

A survey conducted by TELUS International, a digital customer experience (CX) innovator, indicated that the top reason Americans of all ages would speak poorly about a brand was a negative customer experience, not a poor experience…

By Rikki Agarwal The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch…

What does loyalty really mean? Yes, consumers have some brands they feel a particular affinity for, but could it be said that they are truly loyal? And is driving an emotional response really what brands should be seeking? Or could…