Jeremiah Agada

What began in 2019 as a Twitter and Instagram community of Nigerian women sharing the frustrations of PR practice has evolved into a global social enterprise with reach across three continents, a membership of over 12,000…

Africa's largest mobile network operator is set to become the sole owner of one of the continent's biggest tower companies after IHS Towers' board gave the green light to a takeover offer from MTN Group. The South African telecoms…

Tolulope ‘Tolucomms’ Olorundero, founder of the Public Relations Women Foundation and Lead Consultant, Mosron Communications has issued a blunt verdict on the structural failures of Nigeria’s PR industry, arguing that decades of…

Newly elected ACAMB President, Babajide Sipe has outlined an ambitious programme anchored on mentorship, career development, stakeholder advocacy, and cross-sector collaboration, with a clear goal of making banking's marketing and…

Multi-industry marketing professional, Adedeji Layade has joined Red Bull Nigeria's leadership team as Head of Marketing. The appointment marks a big career move for Layade who brings over 15 years of multi-industry brand and…

Just a few days ago, the advertising industry lost one of its most illustrious sons. Chief Olu Falomo passed away at age 87, leaving behind a legacy that spans six decades in Nigerian advertising. Like the elephant in the famous…

Out-of-home advertising is experiencing a renaissance in Nigeria, emerging as the most resilient traditional media channel and recording the highest compound annual growth rate across all above-the-line channels between 2021 and…

Digital provenance, the ability to verify the origin and authenticity of digital content, is emerging as a critical battleground for truth and brand distinctiveness as artificial intelligence-generated content saturates the…

…66% of Young Nigerians Use AI for Shopping As Search Paradigm Shifts The era of traditional Search Engine Optimization (SEO) is ending, replaced by a fundamentally new paradigm called Generative Engine Optimization (GEO), as…

…As Tax Policy Reforms Force Complete Overhaul of Pricing Strategies Across Market Brands face an imperative to completely rethink their pricing strategies as tax policy reforms and shifting economic realities fundamentally…