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Jeremiah Agada

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Art of Investment: The Rise & Rise of African Art

Ngozi Akinyele Sep 23, 2024 0
A diversified portfolio is one of the key metrics of investment success. The greater this diversity, the more likely it will outperform the market, and the savviest investors are often looking for new opportunities: the rising…
Industry

How About Getting A LAIF For The Entire Nigerian Advertising Industry?

Jeremiah Agada Sep 16, 2024 0
LAIF Begins At 19? Let me start by warning that a lot of intended and maybe a few unintended puns may litter this piece…kindly bear with me. The phrase, "Go get a life" comes in handy if there is a need to encourage someone to…
Industry

IAA Promotes Diversity, Collaboration In New Global Campaign Created By X3M Ideas

Jeremiah Agada Sep 4, 2024 0
In a bold move to redefine the future of the advertising industry, the International Advertising Association (IAA) has launched its "The United Nations of IAA" campaign that aims to showcase the association's commitment to…
Brands

FMN Revolutionizes Baking With Launch Of New Golden Penny Multipurpose Household Flour

Jeremiah Agada Sep 3, 2024 0
Flour Mills of Nigeria (FMN), the country's leading integrated food business, has taken a step forward in furtherance of its mission to feed the nation every day and in line with its commitment to innovation in the food and agro sector…
People

SBC Bolsters Sustainability Drive With Appointment Of Lovelyn Okoye As Senior Sustainability Manager

Jeremiah Agada Aug 17, 2024 1
In a move that highlights the growing importance of sustainability in Nigeria's corporate landscape, Seven Up Bottling Company (SBC) has announced the appointment of Engr. Lovelyn Okoye as its new Senior Sustainability Manager. …
Industry

OAAN Distances Self From HASG’s Opposition To Out-of-Home Media Bill, Reaffirms Support

Jeremiah Agada Aug 3, 2024 0
The Out-of-Home Advertising Association of Nigeria (OAAN) has distanced itself from the Heads of Advertising Sectoral Group (HASG)'s opposition to the proposed Chartered Body for Out-of-Home Media Bill, in the wake of the bill's…
AIRTEL campaign I
Industry

APRA Expresses Solidarity With Nigeria, Calls for Dialogue As #Endbadgovernance Protests Enter Day 5

Jeremiah Agada Aug 3, 2024 0
As the #EndBadGovernance protests in Nigeria have entered its third day, with tensions escalating in some quarters in the country, the African Public Relations Association (APRA) has issued a statement expressing solidarity with…
Industry

HASG Reacts To Chartered OOH Media Bill, Raises Concerns Over Regulatory Fragmentation

Jeremiah Agada Aug 1, 2024 0
The Heads of Advertising Sectoral Groups (HASG) has officially responded to the Chartered Out-Of-Home Media Practitioners of Nigeria (Establishment) Bill, 2024, which has recently passed its second reading and is now awaiting a…
People

Ojie Ehianeta Elevated To Head Of Portfolio Role At Pernod Ricard Nigeria

Jeremiah Agada Aug 1, 2024 0
Award-winning marketing strategist, Ehianeta Ojie has climb further on the professional ladder with his recent elevation to Head of Portfolio role for multinational wine giants, Pernod Ricard Nigeria. A recent recipient of…
Brands

Indomie’s “Mama Do Good” Revival: A Masterclass in Nostalgia-Driven Advertising

Jeremiah Agada Jul 31, 2024 0
The Return of Mama Do Good When it comes to advertising, few campaigns manage to capture the hearts of consumers across generations. Indomie's revival of the iconic "Mama Do Good" commercial from the “Mum Like No Other” campaign…
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