Jeremiah Agada

In what has been described as a dramatic reimagining of the customer experience, salespeople are poised to become the primary drivers of brand loyalty in Nigeria, eclipsing traditional brand attributes as the decisive factor in…

…As Consumers Say Experience Trumps Price For Them Nigerian consumers are experiencing an unprecedented erosion of brand loyalty, with projections indicating that 8 in 10 consumers will be willing to switch brands by 2026,…

…As 68% Prefer Brands Stay Neutral Or Reduce Advertising As Nigeria enters election eve ahead of the 2027 general elections, brands face a high-stakes paradox where there is heightened consumer attention combined with…

… Dominates Short-Form Video at 51% TikTok has ascended from social media platform to Nigeria's primary cultural engine, doubling its user base between 2024 and 2025 to become the country's largest social media platform,…

Dr. Abiodun Ajiborode is the Founder of Brand Management Academy (BMA) and the Business Leadership and Innovation Management (BLIM) Group. With nearly three decades of experience spanning leadership roles at Coca-Cola, SABMiller,…

WPP affiliate celebrates ten years of survival through two recessions and a pandemic; Seni Adetu declares the agency now ranks among Nigeria’s top three. Keynote speaker Tom Ilube CBE argues AI will define the next decade. Algorithm…

Some call him Coachie, others call him Coach Bee while some just know him as the good doctor of marketing. Whichever spectrum you fall on, it's easy to see that Dr. Abiodun Ajiborode has impacted this industry in no small ways.…

Dr. Bolajoko Bayo-Ajayi is the President of the National Institute of Marketing of Nigeria (NIMN) and Managing Director/CEO of Purple Pearl Consulting Ltd. As the first female to lead NIMN, she brings extensive cross-industry…

The marketing and communications landscape in Nigeria is set for a seismic shift, according to insights unveiled today at the fifth edition of Top Trends, held at the prestigious Marriott Hotel in Ikeja, Lagos. Presented by Prof.…

From left: the martyred Patrice Lumumba of Congo; Congolese Superfan, Michel Nkuka Mboladinga; Algerian forward, Mohamed Amoura and Nigeria's Akor Adams. It was back in my undergraduate days as a student of journalism in the…