Agency

WPP is to merge global ad agency J. Walter Thompson and digital agency Wunderman to form ‘Wunderman Thompson’, which will be headquartered in New York and London. Mel Edwards will remain chief executive after being promoted to…

International Breweries Plc, the Nigerian subsidiary of AB InBev, the world’s largest brewer has appointed leading communications consultancy, XLR8 to manage its public relations. The appointment which is sequel to a competitive bid,…

Media Perspectives, a leading media advertising agency and a member of the Starcom MediaVest Group, has unveiled a mobile App for its Nigerian Media Advertising Guide (NMAG) which used to be published yearly in book format. As part of…

German sportswear brand Puma has tapped Havas Media as its new global media agency for buying and planning following a review. Publicis Media-owned Blue 449 is the incumbent on the account. However, Havas Media will commence work…

WPP shares tumbled Thursday 16% in mid-morning trading on the London Stock Exchange after the firm released a weak third-quarter earnings report that revealed an organic net sales decline of 1.5% for the period, well below market…

Daimler AG has handed over its global media duties to the Omnicom Media Group (OMG). The account is estimated to be worth up to $950m. WPP's GroupM had managed the majority of the business in Europe and the APAC region. Omnicom was…

Global digital marketing agency Isobar has published a playbook to explain what blockchain is, how the technology works in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and…

Media Fuse Dentsu Aegis Network has elevated Igwe Okeke to the position of Managing Director for Carat Nigeria, one of its agencies. Igwe began his professional journey at Carat Nigeria in 2008 as a Media Manager, a position he…

The creation of Publicis Emil by Publicis Groupe at Daimler AG, the manufacturer of Mercedes-Benz, is being touted as the new agency model for legacy businesses undergoing digital transformation to find a compromise between in-housing…

The sweeping tide of management consultancies infringing into the marcoms space appears to have slowed. Research from Results International attributed this hiccup to a “brief period of consolidation and integration rather than a trend”.…