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Agency
WPP’s Collaboration Strategy Gathers Pace As GroupM Plots Multibrand Campus Offices Globally
GroupM is ramping up WPP’s efforts to encourage greater collaboration across agencies by merging its disparate brand offices into large, campus-style hubs. It’s a strategy its chief executive believes will be rolled out across the…
Felix King Foundation: Inspiring Hope Through Widow Advocacy & Empowerment
Like many young women of her age, years ago, one of Maltina Ochiaka's dream was to get married and build a good home with her husband. Having achieved that, she did not envisage one of life's many vicissitudes playing a fast one on…
Change Ministry of Information To Ministry Of Public Communications, Prima Garnet Boss Urges FG
The continual existence of the Ministry of Information separate from the ministry of communication does not make much sense. The two should be merged into a single ministry of Public Communications.
This call was made by…
DBN Launches New Television Commercials
The Development Bank of Nigeria (DBN) has launched her first television commercial to be broadcast across various platforms to educate the teeming Nigerian Micro, Small and Medium Enterprises (MSMEs) on how to access the DBN loans…
WPP’s Ogilvy Enters Nigerian Market To Offer Brands World-Class Services
As part of effort to offer its global brands with contents relevant to the local market, Ogilvy, a member of the WPP Group, has opened a Nigerian office in partnership with First Primus Group headed by Seni Adetu as the Group Chief…
AT&T Unveils New Bespoke Advertising Business
AT&T introduced a new tailor made advertising business that seeks to disrupt Google and Facebook's tight grip on the industry.
The division has a new name, Xandr, and a mandate to create a marketplace for targeted TV and online…
Extreme Expansion: How X3M Ideas Is Taking On Africa
By Jeremiah Agada
Introduction
The African Economic Outlook 2017, a flagship report of the African Development Bank, has noted that trade between African countries has the greatest potential for building sustainable economic…
Oracle Experience Augments Nationwide Operations With N300million Investments
In its quest to continue the leadership of the experiential marketing industrywhile providing unassailable dominance, the leading experiential marketing company in sub-Saharan Africa, Oracle Experience, has made a whooping N300 million…
Dan Oshodin Resigns From Media Fuse Dentsu Aegis Network
Dan Oshodin, veteran advertising media strategist and champion of accountability and measurability of out of home advertising has resigned his position as managing director of Posterscope Nigeria and from the board of Media Fuse…
Dentsu Aegis Wins LVMH Media Business
Fresh off its well-heeled second-quarter sales results, LVMH Moët Hennessy Louis Vuitton has a new media agency. The luxury goods conglomerate has chosen Dentsu Aegis Network to handle its media buying and planning in North America…