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WPP Shares Tumble On Weak Q3 Earnings
WPP shares tumbled Thursday 16% in mid-morning trading on the London Stock Exchange after the firm released a weak third-quarter earnings report that revealed an organic net sales decline of 1.5% for the period, well below market…
Omnicom Wins Global Daimler AG Media Account
Daimler AG has handed over its global media duties to the Omnicom Media Group (OMG). The account is estimated to be worth up to $950m.
WPP's GroupM had managed the majority of the business in Europe and the APAC region. Omnicom was…
Isobar Launches Blockchain Playbook To Help Marketers Embrace Technology
Global digital marketing agency Isobar has published a playbook to explain what blockchain is, how the technology works in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and…
Media Fuse Dentsu Aegis Elevates Igwe Okeke
Media Fuse Dentsu Aegis Network has elevated Igwe Okeke to the position of Managing Director for Carat Nigeria, one of its agencies.
Igwe began his professional journey at Carat Nigeria in 2008 as a Media Manager, a position he…
The ‘Power Of One’ Will Either Make Or Break Daimler-Publicis Relationship
The creation of Publicis Emil by Publicis Groupe at Daimler AG, the manufacturer of Mercedes-Benz, is being touted as the new agency model for legacy businesses undergoing digital transformation to find a compromise between in-housing…
WPP, Dentsu Most Active In Marcoms M&A As The Consultancies Hit The Brakes
The sweeping tide of management consultancies infringing into the marcoms space appears to have slowed. Research from Results International attributed this hiccup to a “brief period of consolidation and integration rather than a trend”.…
WPP’s Collaboration Strategy Gathers Pace As GroupM Plots Multibrand Campus Offices Globally
GroupM is ramping up WPP’s efforts to encourage greater collaboration across agencies by merging its disparate brand offices into large, campus-style hubs. It’s a strategy its chief executive believes will be rolled out across the…
Felix King Foundation: Inspiring Hope Through Widow Advocacy & Empowerment
Like many young women of her age, years ago, one of Maltina Ochiaka's dream was to get married and build a good home with her husband. Having achieved that, she did not envisage one of life's many vicissitudes playing a fast one on…
Change Ministry of Information To Ministry Of Public Communications, Prima Garnet Boss Urges FG
The continual existence of the Ministry of Information separate from the ministry of communication does not make much sense. The two should be merged into a single ministry of Public Communications.
This call was made by…
DBN Launches New Television Commercials
The Development Bank of Nigeria (DBN) has launched her first television commercial to be broadcast across various platforms to educate the teeming Nigerian Micro, Small and Medium Enterprises (MSMEs) on how to access the DBN loans…
