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Dentsu Inc. Mulling Realignment To Become Pure Holding Company
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Japan-based Dentsu Inc.—parent of Dentsu Aegis Network, which owns agencies including 360i and Carat—recently announced that it is considering becoming a pure holding company.
Dentsu Inc. aims to make the changes effective…
X3M Ideas Draws Lesson From Dinosaurs, Adopts New Philosophy
Adapt or Die, that is the single most important rule in business. Regardless of the industry, businesses must evolve to remain relevant. This is even more important in the new media industry where technology is ever evolving. The way…
Wunderman Adds To Global Commerce Presence With Gorilla Group Acquisition
Wunderman has acquired Gorilla Group, an agency that provides end-to-end experience-driven commerce solutions and services.
With this purchase, Gorilla Group has been added to Wunderman Commerce, which has been building…
WPP Buys Indian Mobile Agency Madhouse
WPP has bought Indian mobile marketing agency Madhouse, upping its investment from 50% as the holding group eyes further opportunity in India.
According to WPP, the decision has come as a result of opportunity in both India generally…
Dentsu Takes A Front Seat In Indian Smart Bus Mobility Service
Dentsu Group has branched out into Indian transportation with an investment in Shuttl, a digital smart-bus mobility service used by around 50,000 people each day across seven cities.
Dentsu’s corporate venture capital fund invested…
Omnicom Shares Tumbles The Most In Nine Years As Facebook, Google Loom
Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred by the likes of Google and Facebook.
The stock closed Tuesday at…
Lenovo Picks Publicis To Handle Global Media Strategy
Technology firm Lenovo has chosen Publicis Media to handle its global media strategy, planning and buying activity spanning all forms of traditional and digital media.
To achieve this, a bespoke client unit called Lenovo One Media…
How Noah’s Ark Emerged Agency of the Year With Airtel’s ‘Prayer Warrior’ TVC, Others At African…
By Jeremiah Agada
"…I must say that there is a connection between this work and our African roots. All of us at the jury had this universal connection to it. We recognised ourselves behind this production. The main reason we chose it…
Carat Nigeria: First Nigerian Media Independent Agency To Win Continental Innovative Use of Media…
By Azeez Disu
In the words of football legend, Edson Arantes do Nascimento popularly known as Pelé "Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of…
Boomerang, Havas Partner To Become Boomerang Havas Africa
In a bid to better equip it's industry skill sets and manpower, and deliver the best to its clients, Boomerang Communication Solutions Ltd, a 360-degree Integrated Marketing Communication (IMC) firm based in Nigeria has…