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WPP’s Ogilvy Enters Nigerian Market To Offer Brands World-Class Services
As part of effort to offer its global brands with contents relevant to the local market, Ogilvy, a member of the WPP Group, has opened a Nigerian office in partnership with First Primus Group headed by Seni Adetu as the Group Chief…
AT&T Unveils New Bespoke Advertising Business
AT&T introduced a new tailor made advertising business that seeks to disrupt Google and Facebook's tight grip on the industry.
The division has a new name, Xandr, and a mandate to create a marketplace for targeted TV and online…
Extreme Expansion: How X3M Ideas Is Taking On Africa
By Jeremiah Agada
Introduction
The African Economic Outlook 2017, a flagship report of the African Development Bank, has noted that trade between African countries has the greatest potential for building sustainable economic…
Oracle Experience Augments Nationwide Operations With N300million Investments
In its quest to continue the leadership of the experiential marketing industrywhile providing unassailable dominance, the leading experiential marketing company in sub-Saharan Africa, Oracle Experience, has made a whooping N300 million…
Dan Oshodin Resigns From Media Fuse Dentsu Aegis Network
Dan Oshodin, veteran advertising media strategist and champion of accountability and measurability of out of home advertising has resigned his position as managing director of Posterscope Nigeria and from the board of Media Fuse…
Dentsu Aegis Wins LVMH Media Business
Fresh off its well-heeled second-quarter sales results, LVMH Moët Hennessy Louis Vuitton has a new media agency. The luxury goods conglomerate has chosen Dentsu Aegis Network to handle its media buying and planning in North America…
Dentsu Inc. Mulling Realignment To Become Pure Holding Company
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Japan-based Dentsu Inc.—parent of Dentsu Aegis Network, which owns agencies including 360i and Carat—recently announced that it is considering becoming a pure holding company.
Dentsu Inc. aims to make the changes effective…
X3M Ideas Draws Lesson From Dinosaurs, Adopts New Philosophy
Adapt or Die, that is the single most important rule in business. Regardless of the industry, businesses must evolve to remain relevant. This is even more important in the new media industry where technology is ever evolving. The way…
Wunderman Adds To Global Commerce Presence With Gorilla Group Acquisition
Wunderman has acquired Gorilla Group, an agency that provides end-to-end experience-driven commerce solutions and services.
With this purchase, Gorilla Group has been added to Wunderman Commerce, which has been building…
WPP Buys Indian Mobile Agency Madhouse
WPP has bought Indian mobile marketing agency Madhouse, upping its investment from 50% as the holding group eyes further opportunity in India.
According to WPP, the decision has come as a result of opportunity in both India generally…