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Dentsu Takes A Front Seat In Indian Smart Bus Mobility Service
Dentsu Group has branched out into Indian transportation with an investment in Shuttl, a digital smart-bus mobility service used by around 50,000 people each day across seven cities.
Dentsu’s corporate venture capital fund invested…
Omnicom Shares Tumbles The Most In Nine Years As Facebook, Google Loom
Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred by the likes of Google and Facebook.
The stock closed Tuesday at…
Lenovo Picks Publicis To Handle Global Media Strategy
Technology firm Lenovo has chosen Publicis Media to handle its global media strategy, planning and buying activity spanning all forms of traditional and digital media.
To achieve this, a bespoke client unit called Lenovo One Media…
How Noah’s Ark Emerged Agency of the Year With Airtel’s ‘Prayer Warrior’ TVC, Others At African…
By Jeremiah Agada
"…I must say that there is a connection between this work and our African roots. All of us at the jury had this universal connection to it. We recognised ourselves behind this production. The main reason we chose it…
Carat Nigeria: First Nigerian Media Independent Agency To Win Continental Innovative Use of Media…
By Azeez Disu
In the words of football legend, Edson Arantes do Nascimento popularly known as Pelé "Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of…
Boomerang, Havas Partner To Become Boomerang Havas Africa
In a bid to better equip it's industry skill sets and manpower, and deliver the best to its clients, Boomerang Communication Solutions Ltd, a 360-degree Integrated Marketing Communication (IMC) firm based in Nigeria has…
Omnicom Looks To Take On IPG Data Push With Launch Of Annalect-Driven Precision Tool…
Omnicom has announced the roll-out of Omni, a ‘people-based’ precision marketing and insights platform.
Designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom…
Publicis Groupe Reorganises Into Country Models To Support ‘Power Of One’
Publicis Groupe has expanded its country model management structure in order to organize the business into eight sectors.
The model was tested in France and the UK over the last few months. Now, it will be expanded to reorganize…
H+K Strategies Wins 2018 Pan-EMEA Consultancy Of The Year
H+K Strategies was named Pan-EMEA Consultancy of the Year at SABRE Awards gala in London, in recognition of consistently strong performance across the network's 40 markets.
H+K Strategies beat out APCO, Edelman, FleishmanHillard and…
Breaking: Nigeria Breaks Cannes Lions Jinx As Lanre Adisa Makes Jury
By Jeremiah Agada
Brand Communicator can authoritatively confirm that for the very first time in the history of the Nigerian advertising, a Nigerian, Lanre Adisa who is the Managing Director and Chief Creative Officer of the…