Browsing Category
Agency
Noah’s Ark’s ‘Prayer Warrior’ Ad Wins Festival Grand Cristal, Emerges Agency of the Year in…
By Jeremiah Agada
The quest for continuously and consistently placing Nigeria at the global ad map by country's most globally acclaimed creative powerhouse, Noah’s Ark Communication has been taken a notch higher as the agency did…
GroupM Predict Global Online Media Consumption Will Overtake Linear TV For The First Time In 2018
The latest ‘State of Digital’ report to be compiled by GroupM establishes 2018 as a landmark year in the advance of the sector amidst a prediction that consumption of online media will overtake linear TV for the first time.
WPP’s…
Dentsu, WPP Undo Asian Joint Ventures
Dentsu and WPP have undone several joint venture operations that date back to the 1980s through a stock swap. The value of the swap was not disclosed.
Dentsu Young & Rubicam and Wunderman Dentsu Inc. have become wholly owned…
Dentsu Aegis Acquires Chile’s White Label Agency
Dentsu Aegis Network has acquired Chilean performance agency, White Label, which is being aligned with the firm’s iProspect network and will be rebranded as iProspect Chile. Financial terms weren’t disclosed.
The six-year-old agency…
Omnicom Reports Q1 Growth Of 2.4%
Omnicom Group reported a 1.2% first-quarter revenue gain to $3.269 million with organic revenue growth of 2.4%. Organic revenue strips out the impact of M&A activity and currency fluctuations.
Geographically, North America was…
MediaCom, PHD And Primesight Triumph At Campaign Media Awards 2018
MediaCom won most awarded agency of the year at the Campaign Media Awards, including Campaign of the Year, while PHD's Discovery team won Agency Team of the Year and Primesight won Commercial Team of the Year.
MediaCom took home…
Omnicom, IPG Reveal Exactly How Much More Their CEOs Make Than Employees
Omnicom Group and Interpublic Group, two of the largest advertising holding companies, have released statements revealing the ratio of their CEOs' pay to that of their employees' median pay, a disclosure mandated starting this year by…
Dentsu Aegis Net Dominates 2017 New Media Biz
Fueled by a new business streak at its Carat unit, Dentsu Aegis Network (DAN) dominated net new business gains in 2017 by a slight margin over No. 2, Group M.
With $1.334 billion in incremental gains -- the sum of losses, wins and…
WPP Shares Tumble After ‘Walloping’ From Low Ad Spend
WPP chief executive Martin Sorrell acknowledged he was feeling the pressure after the advertising group’s shares fell precipitously on a set of full-year results that reflected a “walloping” from lower spending on advertising by…
Burson-Marsteller Africa Partners with Reputation Matters Across Africa
Burson-Marsteller Africa, a leading strategic communications and public relations firm, has announced a partnership with leading reputation research firm, Reputation Matters. Through the partnership, Burson-Marsteller Africa will…