Browsing Category
Agency
Seni Adetu’s Algorithm Media Makes Grand Entry
Algorithm Media Limited, a new media buying agency floated by the first and only former Nigerian Managing Director at Guinness Nigeria, Seni Adetu, has announced its grand entry into the into Nigeria’s marketing communications industry…
Mattel Picks Publicis Groupe to Continue Digital Marketing Evolution
Toy giant Mattel has picked a Publicis umbrella group to run its U.S. media business after a review.
Mediavest | Spark will now handle planning and offline buying, while DigitasLBi runs digital media, programmatic buying and…
WPP Wins Walgreens Boots Alliance Account
Pharmacy giant Walgreens Boots Alliance (WBA) announced that it will partner with WPP on its creative and media accounts.
WPP will create its own team of agencies, “Team WBA,” to service the account, with office locations for the…
David-Borha Moves To Standard Bank As Executive Director
Stanbic IBTC informed the Nigerian Stock Exchange that Sola David-Borha, who has led the company from 2012 till date, has resigned to take up a new role with Standard Bank Group in South Africa.
“This is to advise The…
Publicis Group Announces Arthur Sadoun Chairman/CEO
Publicis Groupe has announced a change in its chairmanship as it names Arthur Sadoun the holding company's next chairman and CEO, effective June 1.
Sadoun, 44, will take over the role from Maurice Lévy, 74, who has been with the…
Media Perspectives Appoints Jude Odia General Manager
One of the leading media independent agencies, Media Perspectives has announced the appointment of Jude Odia as its General Manager.
Odia had served the agency in the capacity of group head; media strategy, associate media…
Plural Media Introduces NexceliSignage To Drive Customer Engagement
In a bid to set new standard in customer engagement in the integrated marketing communication landscape, Plural Media, one of the leading Out of Home agency has unveiled NexceliSignage as a top of the mind marketing…
Saatchi & Saatchi Names Magnus Djaba First Global President
By Tunji Faleye with agency report
Saatchi & Saatchi has announced the appointment of Magnus Djaba as the first global president of the agency.
Djaba currently serves as the UK CEO of Saatchi & Saatchi Fallon. He will…
Chain Reactions Joins Edelman’s Network
Edelman, a leading global communications marketing firm, has announced that it has signed on Chain Reactions Nigeria, one of Nigeria’s most vibrant PR firms, as its exclusive affiliate in the country following a one-year…
Burson-Marsteller Acquires Minority Stake In Engage Burson-Marsteller
Burson-Marsteller, a leading global strategic communications and public relations firm, today announced it has acquired a minority stake in Engage Burson-Marsteller, its exclusive partner covering Kenya and Tanzania. The…