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Why Standard Chartered Is Refreshing Its Global Brand Identity After Eight Years
Banking giant Standard Chartered is refreshing its branding identity globally after eight years to tackle the problems that stand in the way of global prosperity and commerce.
Originally called ‘Here for good’ when it was launched in…
NBC Trains 700 Youths In Ibadan As 2018 Edition Of Youth Empowered Kicks-Off
In demonstration of its commitment to youth development in Nigeria, Nigerian Bottling Company Limited (NBC) has kicked off the 2018 edition of‘Youth Empowered’, a training workshop designed to equip Nigerian youths with life and…
Magrellos Restaurant Rebrands in Lagos
In a bid to disrupt the Quick Service Restaurant (QSR)…
The Cola Wars Are Back: Pepsi Pledges To Go ‘Toe-To-Toe’ With Coke
The cola wars are getting serious again.
PepsiCo on Thursday conceded that its marketing spending was not adequately keeping pace with Coca-Cola. Its executives pledged to pump more money into its struggling soda business after its…
How MTN is Helping To Promote African Culture
The third edition of the African Drum Festival held from the 19th to the 21st of April 2018 in Abeokuta, Ogun State.
The three-day event which featured drum troupes from 33 states in Nigeria as well as troupes from over 20…
Google, Facebook, Chinese Platforms Dominate Digital Ad Growth
Google, Facebook, Alibaba, Baidu, and Tencent continue to lead in digital advertising and marketing growth -- specifically in the fourth quarter of 2017, according to new research.
Forrester reported recently in a report titled…
AXA Mansard Launches MyAXA Mobile Application For Seamless Service Delivery
AXA Mansard Insurance Plc, a member of the AXA Group and global leader in insurance and asset management, has announced the launch of a revolutionary application in the Nigerian non-banking financial services industry called…
GTBank Sponsors Nigeria’s Kid Inventors to Global Innovation Challenge
Four junior secondary school students in Nigeria have created a mobile app that could revolutionise agriculture globally. Sponsored by Guaranty Trust Bank plc, they are on the verge of making history at the globally renowned…
Ford To Cut Brand Sedans, Marketing Spend
Ford Motor Co. plans to stop selling all sedans in North America and has nearly doubled its cost-cutting target by 2022 from the plan it laid out only six months ago. The automaker said it will either fix or eliminate…
Facebook Posts $12bn Revenue In Q1 2018, Vows ‘To Do More To Protect Privacy’
...Unveils Largest-Ever Brand Advertising Campaign In The US
Amid what is arguably the biggest crisis in its 14-year history, Facebook launched its largest-ever brand advertising campaign in the US, the same day it posted almost…