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Brands
Maximizing Brand Asset: The Peak Island Narrative
By Jeremiah Agada
An iconic brand is not just one that has succeeded in effectively differentiating itself from among like-brands; it is one that also strikes an emotional chord with the consumer, cultivates an enduring…
Bharti Pledges 10% Of Family Wealth To Philanthropy
The Bharti Family, which has built one of India’s leading business enterprises, today pledged a part of their personal wealth for philanthropic purposes.
The Family has decided to pledge 10% of their wealth, including 3% of…
Facebook To Train 50,000 Nigerian SMEs In 2018
Facebook has said it will train and support over 50,000 students, small businesses and creative entrepreneurs across Nigeria in 2018
Facebook’s Public Policy Director, Africa, Ms Ebele Okobi, during a news…
Samsung To Run 200 Second Ad Of Washing Machine Cycle During Gogglebox
Samsung is looking to turn heads (literally) by running a 200 second ad of one of its latest washing machines laundry cycles during the coveted ad break of hit Channel 4 show Gogglebox on Friday 24 November.
The South…
Purple Capital Acquires $12.5 m Loan From Vantage Capital
Nigeria’s prominent real estate company and financial service provider, Purple Capital has acquired a loan of $12.5 million from Vantage Capital, Africa’s largest mezzanine fund manager. This deal was announced today in…
Airtel Wins 2017 SERAs Best Company In Stakeholder Engagement
One of Nigeria’s Leading telecommunication service provider, Airtel Nigeria, has been awarded the Best Company in Stakeholder Engagement at the Sustainability, Enterprise and Responsibility Awards (SERAS) 2017 for its flagship…
Hip TV Now Live on Kwesé
In an effort to satisfy its teeming viewers, Kwesé TV has added Hip TV, an urbane contemporary music and lifestyle channel for a youthful audience, to its channel line-up.
Available on channel 610, the channel is known and…
Frieslandcampina Wamco, NSN Partner On Peak 456 Initiative
Nigeria’s leading dairy company, FrieslandCampina WAMCO in partnership with the Nutrition Society of Nigeria (NSN) has launched a new initiative tagged, Peak 456 to promote healthy eating and exercise among children in Nigeria…
How To Re-invent Cannes Lions Festival
By Tunji Faleye
No doubt, with the withdrawal of Publicis Groupe from 2018 Cannes Lions Festival and the threat by WPP to follow suit, it is crystal clear that the festival organiser, Ascential should put on their thinking…
Kwesé TV Gets 3-Year Exclusive Broadcast Deal To Premier TV One Content
Dynamic pan-African satellite TV network Kwesé, part of Econet Media, has inked an exclusive broadcast deal which will see the addition of TV One content to its programming.
With a brand promise to represent the best of…