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WARC Awards: Coca-Cola Wins Content Grand Prix For African Cup Of Nations Campaign
A campaign created by FP7/CAIRO for soft drinks brand Coca-Cola around the African Cup of Nations has won the Grand Prix in the Effective Content Strategy category in the 2018 WARC Awards.
This category rewards branded content…
HP Brings Emotional Generational Connection To Touching Father’s Day Spot
Emotional connections highlight a new campaign for HP printers, bringing generations together on Father’s Day.
HP has been going for an emotional angle in its ‘Reinvent’ printer spots, showing both the joy and the tougher times of…
Mastercard Drops Meal Donation Campaign Following Backlash
Mastercard has chosen to scrap a charitable initiative linked to football stars Lionel Messi and Neymar Jr. that many have found to be in poor taste.
Last week, Mastercard announced its plans to donate 10,000 meals to hungry children…
Vivo Launches First-Ever Global Brand Campaign For World Cup: ‘Unlock Extraordinary’
Chinese smartphone brand Vivo has launched its first-ever global brand campaign in collaboration with BBDO South China (BBDO Hong Kong and BBDO Guangzhou) to celebrate its sponsorship of the FIFA World Cup 2018.
The campaign “Unlock…
#PepsiGenerations Brings Michael Jackson Back to Pepsi Cans
Pepsi has announced its U.S. summer plans as part of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music history. With the help of Pepsi musicians past and present, including Britney…
Fuel Communications unveils Most Valuable Gift Challenge
An advertising agency, Fuel Communications Limited, is set to unveil its Most Valuable Gift Challenge in commemoration of this year’s Children’s Day event as part of the activities scheduled for the celebration of its eighth…
Man In The Box: MTN Launches New Thematic Campaign, Restates Commitment to Nigerian Businesses.
For the past week, Lagosians have engaged in lively conversation about the smartly-dressed gentleman spotted in an intriguing display elevated along Lekki express way. The so called Maninthebox was working day-and-night, come rain and…
Noah’s Ark’s ‘Prayer Warrior’ Ad Wins Festival Grand Cristal, Emerges Agency of the Year in…
By Jeremiah Agada
The quest for continuously and consistently placing Nigeria at the global ad map by country's most globally acclaimed creative powerhouse, Noah’s Ark Communication has been taken a notch higher as the agency did…
Volvo’s New Campaign And App Promote A Radical Concept: Subscribing To A Car
Owning a vehicle is something you 'used to' do
Remember the halcyon days of 2012, when iTunes was the only place to go for new music? As in songs and albums you had to purchase, download and “own?”
That market already…
How To Create An Effective Digital Video Campaign To Convert Consumers
By Tunji Faleye
Daily bombardment of social media with different digital videos has become a great concern for many internet users. There are many digital videos out there posted with the aim of winning customers/consumers,…