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10% Of Global Population Uses A Subscription OTT Video Service Each Month
More than 10% of the global population will use a subscription over-the-top (OTT) video service at least once a month in 2018, according to forecasts from eMarketer.
Nearly 765 million people worldwide are tuning in to watch content…
Coca-Cola Explores Segmentation In APAC
Coca-Cola believes that there is significant scope for expansion in Asia-Pacific, but a senior executive has admitted the soft drinks giant needs to get better at segmenting audiences across the region.
“We sell to a lot of people,…
How To Reach Consumers While Protecting Their Privacy
By
Michelle Engle
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging…
Vodafone To Start In-House Digital Media-Buying In Pioneering Move
Vodafone is to take most of its digital media-buying in-house, rather than use its media agency, in a potentially pioneering move.
Campaign learnt that the UK-based telecoms giant plans to manage about two-thirds…
Coca-Cola Brings Coke, Fanta And Sprite Together In A Marketing Campaign For The First Time
Coca-Cola is launching its first multi-brand campaign in the UK as it looks to boost sales of its sparkling drinks through a marketing and promotional campaign designed to appeal to millenials.
For the first time, the…
Adam & Eve/DDB Crowned Agency Of The Year At Cannes
Marmite: won big for Adam&Eve/DDB
Adam & Eve/DDB has been named Agency of the Year at the 2018 Cannes Lions International Festival of Creativity, it was announced yesterday evening.
It marks the second time that…
R/GA, Adam & Eve, DDB Win Trio Of Golds In Mobile Lions
R/GA London has won a pair of gold Mobile Lions at Cannes for Snaptivity, a robotic camera system for sports stadiums that use AI to capture photos of fans at moments of excitement.
The work also won the Best Use…
McCann London Lands Grand Prix In Creative eCommerce Lions
McCann London has scooped the Creative eCommerce Lions Grand Prix at Cannes for its campaign for Microsoft encouraging gamers to design and share their own controllers.
With customised controllers costing up to 50% more…
Google Launches Android Podcast App To Cash In On Medium’s Growth
Google is muscling in on the podcast market with the launch of its own Android podcast app, Google Podcasts.
After a false start with a standalone service, “podcatcher” for Android, which was axed in 2012, users have had to…
JD.com Takes Record $24.7bn In Sales During Annual 6.18 Shopping Festival
JD.com, China’s second largest e-commerce company, made $24.7bn in sales during its annual 6.18 shopping festival, a record high for the company.
The sales figure puts it just behind the $25.3 bn in gross merchandise volume that…