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Strategy Trybe Gets ARCON Nod For Institute Of Strategy, Account Planning With Accreditation
In a significant development for Nigeria’s marketing communications industry, Strategy Trybe, a burgeoning community of Strategists and Account Planners in Africa, has received accreditation from the Advertising Regulatory Council…
Brand Or Be Bland: People Must See The Importance Of Branding In Their Personal And Business Lives –…
The Managing Director/Chief Executive Officer of Nitro 121, Lampe Omoyele has revealed that the passion to encourage people to apply the principles of branding in their personal and business lives was a key factor that motivated…
AAAN Holds 2024 AGM This Month In Abeokuta
The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to hold its 51st Annual General Meeting/Congress at Park-Inn by Radisson, Abeokuta, Ogun State from July 18 to July 20, 2024. The main event on 18th July…
Information Minister Commends NIPR For Establishing Degree-Awarding PR Academy In Nigeria
L-R: Former President of African Public Relations Association, (APRA), Yomi Badejo-Okusanya; President of NIPR, Dr. Ike Neliaku; President of APRA, Mr. Arik Karani; Minister of Information and National Orientation, Mohammed Idris;…
Covenant University Wins Creative Pitch Contest At ARCON’s Advertising Industry Colloquium 2.0
Convent University emerged the overall winner of the creative pitch competition held at the Advertising Industry Colloquium 2.0 organised by the Advertising Regulatory Council of Nigeria (ARCON).
The event themed Harnessing…
AIC 2.0: ARCON Unveils Maiden Edition Of Journal Of Advertising And Marketing Communications
L-R: Sunday Adejo Baba, Director of Public Communication, Federal Ministry of Information and National Orientation; Dr. Olalekan Fadolapo, Director General, ARCON; Prof Umaru Pate, Vice Chancellor of the Federal University of Kashere,…
Creative Impact Unpacked: WARC’s Top Effectiveness Trends From Cannes Lions 2024
WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of the six content streams at Cannes Lions 2024.
Creative Impact, now in its second year, is…
AIC 2.0: For The Industry To Thrive, We Must Build Bridges Between Town And Gown, Says Fadolapo,…
The Director-General of the Advertising Regulatory Council of Nigeria, Dr. Olalekan Fadolapo has stressed that for each sector to thrive and succeed in the marketing communications industry, stakeholders must deliberately build…
Organizing 2024 NIMN Annual Marketing Conference Was Challenging Yet Rewarding, Says Nana Milagrosa
Founder and Chief Experience Curator of MPXM Agency, Nana Milagrosa Utomi Biyang, who served as Chairman of the NIMN Events & Confrence Committee has revealed that organizing the National Institute of Marketing of Nigeria…
Starring Down Challenges And Winning
This year Africa’s biggest marketing conference, the Nedbank IMC, is all about challenges and how to keep pace with an industry constantly catching up to change. In emerging markets, like those on the African continent, these…