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Top 5 Most Creative Nigerian Easter Ads
Recently, Nigerians
celebrated Easter along with the rest of the world. It is noteworthy that
Easter is a day set aside for Christians to recognize the supreme price paid by
Jesus Christ for the redemption of mankind. Despite the…
The Coronavirus Crisis Has Torn Open the Pandora’s Box of Ad Tech
By Ronan Shields
Key
insights:
• Marketers are growing increasingly wise as to how their ad spend
was allocated in the salad days of programmatic.
The economic impact of
the coronavirus crisis on the…
Cannes Lions Wants To Avoid Refunds
The Cannes Lions Festival of Creativity will not
issue refunds for its canceled 2020 event, or at least organizers are trying to
avoid it, says festival Chairman Philip Thomas.
"A lot of the people who can go to Cannes,
our…
Strategists Reimagine WHO’s ‘Global Call To Creatives’ To Fight COVID-19
It’s an unprecedented time for humanity and
thus communications and advertising too. Jessica Perri appeals to creatives
everywhere to pitch in with ideas.
On March 20, the UN’s World Health Organization
sent out a ‘Global Call to…
TV News Consumption Rising, Perceptions Of News Media Unchanged-New Study
Although news media consumption due to COVID-19 is
sharply higher, perceptions of news media have not changed, according
to a recent poll from the Knight Foundation/Gallup Poll.
“Like the 2018 and 2019 results, 34% of…
‘This Is Time For Brands To Rejig PR Strategy’- Olusegun McMedal
Olusegun McMedal
By Azeez Disu
Olusegun McMedal, Chairman
Lagos Chapter, Nigerian Institute of Public Relations (NIPR) has urged brands to rejig their public relations
strategy in order to stay relevant especially in this period…
Chain Reactions Nigeria Wins 2020 SABRE Awards
Israel Jaiye Opayemi, MD/Chief Strategist, Chain Reactions Nigeria
Chain Reactions Nigeria, one of the
country’s leading Public Relations and Integrated Communications Consulting
firms, and Exclusive Nigerian Affiliate and West…
Modion Communications Campaigns Clinch Two SABRE Awards
L-R: Joshua Ajayi, MD/CEO, Awesome Communications; Odion Aleobua, CEO, Modion Communications and Yomi Badejo Okusanya, President, African Public Relations Association.
Modion Communications,
Nigeria's fast-growing Public…
Oluwayemisi Adekunle Joins Pfizer As Head, Corporate Affairs And Communications
Oluwayemi Adekunle, Head, Corporate Affairs and Communications, Pfizer
Oluwayemisi Adekunle
has joined the services of Pfizer, a pharmaceutical company, as the head of
Corporate Affairs and Communications after her exit from SUNU…
Just In: Organisers Cancel Cannes Lions Festival And Awards For 2020
By Joshua
Ajayi
Organisers of the annual Cannes Lions Festival and Awards have
announced that this year’s edition of the event which was earlier postponed
till October will no longer hold until next year, but will run from June…