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COVID-19: Changing Nigeria’s Marketing Landscape In A Pandemic World
By Azeez Disu
Coronavirus (COVID-19) pandemic is affecting every sphere
of human endeavours and marketing activities is not spared. Amazingly, the
marketing landscape is changing and brands are deploying new tactics to stay…
NIMN Urges Nigerians To Unite To Defeat Coronavirus
The National Institute of Marketing of Nigeria, NIMN, has
urged Nigerians to unite in combating the rampaging COVID-19 pandemic currently
ravaging the world.
The institute made this call through a press statement signed…
World Out of Home Organization Toronto 2020 Congress Re-scheduled For June 2021
The World Out of Home Organization announces with regret that
its planned Toronto Congress from June 3-5 is cancelled due to the spread of
the COVID-19 virus and consequent travel restrictions.
The Congress is being rescheduled…
How Agencies Should Approach Financial Control During The Pandemic
By Paul Allen
In this time of crisis, it is more important than ever to
have a full understanding of your agency’s finances. Here’s some advice on
approaching a reassessment when you have no idea what’s going to happen…
Creating Brave Ideas To Tackle COVID-19 Challenges
The Loeries and Constitution Hill – the venue for this year’s
Loeries Creative Week, taking place in September – have launched an innovative
campaign to elicit creative solutions to deal with challenges around the
Coronavirus – or…
GDM @ 10: Evolution Of Nigeria’s Marketing Innovation Group
By Jeremiah Agada
Introduction
‘Innovate
or die’ is a phrase often used to describe the approach brands must take to
stay ahead in an ultra-competitive market characterised by rapidly changing consumer
demand. Antonio Lucio…
Dentsu Aegis Network SSA Launches Dentsu Data Labs
Dentsu Aegis Network Sub Saharan Africa has
launched Dentsu Data Labs - this specialist division will lead the way in data
intelligence and consultancy, marketing technology and audience insights.
Dentsu Data
Labs has a valuable…
Carat Nigeria Wins Oppo’s Multi-million Naira Media Business
Igwe Okeke, MD, Carat Nigeria
One
of Nigeria’s foremost media agency, Carat Nigeria, has clinched the
multi-million-naira media business of global smartphone brand, Oppo, in
Nigeria.
The
Carat agency in Nigeria, a subsidiary of…
Covid- 19: APRA To Postpone 32nd Annual Conference In Tanzania
By Tunji Faleye
There are indications that the 32nd Annual Conference of
African Public Relations Association (APRA) scheduled to hold on Tuesday May
12, 2020 in Dare es Salaam, Tanzania will be postponed.
The shift from May…
Covid-19: Cannes Lions 2020 Postponed To October
By Tunji Faleye
The organizers of Cannes Lions Festival have announced that the annual Festival of Creativity has been postponed till October 20-30 as the earlier date of June 22-26 is no longer feasible.
In a statement put on…