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Industry
LaPRIGA: After Winning PR Magazine of The Year For Four Years, Brand Communicator’s Joshua Ajayi…
By Jeremiah Agada
After dominating the ‘PR Magazine of the Year’ category for four consecutive years, winning in 2017, 2018, 2019, and 2020 at the grand PR industry’s Oscar- Lagos Public Relations Industry Gala and Awards (LaPRIGA)…
Lagos NIPR Celebrates Professional Excellence At LAPRIGA As it Assumes ‘Premier Chapter’…
The sixth edition of the Lagos State PR Industry Gala and Award (LaPRIGA), which was held on Saturday December 18, 2021, lived up to its billing as leading communication professionals in consultancies, government, corporate and…
AISOP: Raising The Bar Of Advertising Practice in Nigeria
By Azeez DIsu
The emergence of the Advertising Industry Standard of Practice (AISOP) has set a new dawn in Nigeria’s advertising industry. This step would forever be remembered in the country’s IMC history, that the Advertising…
Lagos NIPR Unveils Plans For 6th LAPRIGA ‘Glitterati’ Awards
…To Recognise Professionalism and Excellence in PR Practice
The Lagos State Chapter, the flagship branch of the Nigerian Institute of Public Relations (NIPR), today announced that the Sixth Edition of Lagos PR Industry Gala and…
AISOP: Raising The Bar Of Advertising Practice in Nigeria
The emergence of the Advertising Industry Standard of Practice (AISOP) has set new dawn in Nigeria’s advertising industry. This step would forever be remembered in the country’s IMC history, that the Advertising Practitioners Council…
MIPAN Business Outlook Session: Analysts Dissect Growth Opportunities In 2022
It was strategic interactions at the highest level when The Media Independent Practitioners Association of Nigeria (MIPAN) organised its 2022 business outlook last Thursday at the Radisson Blu Hotel, Ikeja, Lagos. The theme of this…
MIPAN Holds 2022 Business Outlook, President’s Dinner Tomorrow
Femi Adelusi, MIPAN President
The Media Independent Practitioner Association of Nigeria (MIPAN) will hold its Business Outlook Session (BOS) for 2022 and the inaugural President’s Dinner tomorrow 2nd, December 2021. The venue of the…
Pat Utomi Tasks Brands on Storytelling, Creativity, Focus In Times of Volatility
Popular Political Economist and Professor of Entrepreneurship, Prof Pat Utomi has urged brands to rethink their strategy, business model, and embark on impactful storytelling to remain relevant in a volatile economy.
He gave this…
One-Third of Consumers Prefer To Shop For Groceries Online- New Study
A third (35%) of consumers say they prefer to shop for groceries remotely, for example via an online order, according to a survey from YouGov.
However, despite e-commerce's growth since the COVID-19 pandemic began, there is…
Winners Emerge At 10th ADVAN Awards As Sanwolu Charges IMC Industry On Diversification
It was a night of glitz and glamour as well as a night for the celebration of excellence as various brands, individuals and organisations were recognized and awarded in various contested categories of awards at the 10th annual…