Industry

If used wisely, digital marketing can expand the reach of a business for a fraction of the cost of traditional advertising Digital marketing trends evolve constantly, so ensure your team is in the know. By Manar Al Hinai If there…

By Godfrey Adejumoh Godfrey Adejumoh The career destination of a typical professional is the C-suite. But not all arrive that cadre. Those who are privileged to attain the executive positions often start their careers as…

Steve Babaeko, AAAN President As part of it’s effort to eradicate harmful gender stereotype within advertising industry and further grow the industry's landscape, the Association of advertising Agencies of Nigeria, (AAAN) has embarked…

By Ishola Ayodele George Bernard Shaw once masterfully remarked, “The single biggest problem in communication is the illusion that it has taken place”. Many a time, organisations, brands and Leaders talk to themselves while thinking…

As part of our Best of 2021 series, The Drum’s journalists have been looking back at some of the biggest stories of the year. Here, we revisit our Experiential Marketing Deep Dive. When live events ramped up after lockdown,…

Three new industry reports predict a remarkably strong advertising market heading into 2022, building on an already better-than-expected pandemic rebound. One of the firms, Magna Global, recorded its highest growth rate ever for the…

BY JANICE TANIt has been nearly two years after the pandemic first hit and disrupted society's way of living, leading to a shift in people's relationship with work, consumerism, technology, and the planet. Companies have also been…

By Robert WilliamsThe e-commerce market has grown more crowded as established brands and digitally native startups seek to engage shoppers who are spending more time online. As social media platforms double down on tools for enabling…

By Sloan GaonFor those of us of a certain age (OK, boomer), pharmaceuticals—and pharma ads—have long dominated the commercial breaks during our favorite procedurals, news or golf programs. But in the COVID age, new health policies have…

Most product categories were able to record a full advertising recovery this year but there are notable exceptions, according to WARC Data's latest Global Advertising Trends report. For example, transport & tourism…