Industry

Doubts over the reliability of advertising data from platforms — combined with the dubious nature of so-called vanity metrics — are forcing marketers to think smarter about how they measure success moving forward. By Alexandra…

By Alex Owiti The online crisis has now become more than a reality. The shift from traditional to online crisis for brands cannot be over-emphasized today. Customers now express their dissatisfaction online as quickly as they can.…

By Jane Hovey As 2022 gets underway, there will undoubtedly be a host of trends and predictions that marketers will be looking to identify in order to help design brand strategies for the coming year. Director of Communication…

By Sarah Wavinya Carolyne Kendi, the Head of Brand and Marketing Communications at Safaricom, found a career she loved by luck. No child says “I want to be a marketer when I grow up, it’s always Doctor or Lawyer. An answer that…

Well over a third of marketers (36.7%) say they plan to spend more on email marketing this year, according to data from email marketing company Litmus. While most of these brands expect an increase of up to 15%, 7.0% say the…

After her exit from Unilever Nigeria Plc, renowned marketing guru, Bunmi Adeniba has joined the services of The Coca-Cola company as it's new Marketing Director. Prior to her new appointment, she was the Marketing Director &…

By Seraj Bharwani. Savvy marketers know that 2022 needs to be different. The pandemic forced an overcorrection of prudence while technology has continued to advance. Because marketers are overwhelmed with expectations to deliver on…

Khadijat Okunnu-Lamidi at the declaration of her presidential ambition. Award-winning frontline marketing Amazon, and Managing Director of Slice Media, Khadijat Okunu-Lamidi has become the first woman to officially declare her candidacy…

Global marketing and communications giant Publicis Groupe has acquired Bucharest-based Tremend, one of the largest independent software engineering companies in the CEE region. Financial details of the deal were not disclosed and the…

Here’s a development that should concern ad copywriters and book authors alike: A startup called AI Exposphere is offering a writing assistant that it says can write articles, email campaigns, books, landing pages and code. The…