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2022 Economic Outlook: Expert Predicts Fintech Growth, Dominance Of Political Issues
Highly Respected economic analyst and Managing Director/Chief Executive Officer of Financial Derivatives Company Limited, Bismark Rewane,
has stated that fintech and mobile payments, as well as all sectors linked to…
Global In-Game Advertising Grew Over 9% In 2021
In-game advertising grew over 9% in 2021, led by the Asia-Pacific, according to a report from Technavio.
The report notes that Asia-Pacific is the largest market for in-game advertising. The increase in penetration of Internet…
Twitter Invests in Aleph Group To Support Digital Ad Expertise Globally
Twitter has taken a minority stake in digital ad firm Aleph Group, which is the social media site's exclusive advertising partner in 74 countries where it doesn't have a local presence, per a press release. Financial terms were…
New York Advertising Festivals Announces New Category; Reveals Jury President
New York Festivals International Advertising Awards debuts for 2022 “The Future Now”, a new category group launched to shine the spotlight on creative work that uses technology to provide an innovative approach that leads to a more…
Mobile Ad Spend To Hit $350B In 2022
Mobile ad spending saw 23% year-over-year growth in 2021, reaching $295 billion, according to App Annie's State of Mobile 2022 report out recently. The analytics company predicts mobile ad spending will notch $350 billion by the end of…
Dr. Tayo Oyedeji Makes A Return, Joins Insight Redefini As CEO
Four years after leaving Publicis Groupe as Managing Director, Starcom South Africa / Head of SSA, veteran marketing communications professional, Dr. Tayo Oyedeji has made a return, this time around, as the Chief Executive Officer of…
AFCON 2021: Brands Brave Omicron Scare to sponsor Africa’s ‘Mundial’
By the time you may be reading this, the Super Eagles of Nigeria may have begun their quest for glory at the 30,000 –capacity Stade Roumdé Adjia in the northern Cameroonian town of Garoua where they will be taking on the Pharaohs of…
3 Ways to Avoid Marketing-Budget Traps
By Roman Kumar Vyas
Inefficient allocation of marketing funds can result in inaccurate targeting, revenue loss, reduced productivity and even business closure, but there are proven ways of sidestepping these pitfalls, even in the…
The Top Marketing Trends To Adopt And Drop In 2022
By Lisa Henderson, Chief Client Officer
The dawn of another year brings reflections both big and small. Everyone seems to make their own resolutions as they look toward a clean slate: Eat better, give more to charity, dust off the…
The Advertising Industry In Nigeria: Maximising The Post-Covid Reality
By Seyi Tinubu
Since the launch of the first news outlet in Nigeria in 1859, Nigeria’s advertising industry has grown to become a flourishing self-sustaining ecosystem valued at a whopping 425 million U.S. dollars as of 2017 and a…