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PR And Ad Agencies Called on By Over 450 Scientists To Cease Work With Fossil Fuel Firms
Clean Creatives and the Union of Concerned Scientists have released a letter calling on PR and ad agencies to stop working with fossil fuel companies and spreading climate disinformation. More than 450 scientists have signed…
DDB Lagos’ Duzie Ikwuegbu, Ogilvy Nigeria’s Jolomi Awala, 5 Other Nigerians Named In NYF’s Grand…
…As NFY Partner’s Nigeria’s Dotun Bello In New Creative Ambassador Program
After two years of a global pandemic and sweeping industry changes, New York Festivals (NYF) will resume face-to-face in-person Jury judging with an…
APCON To Introduce New Vetting Regime In April, Sets Up Insurance Scheme
The Registrar/CEO of APCON, Dr. Olalekan Fadolapo has disclosed that the council would be introducing a vetting regime from 1st of April this year to further regulatory and standardize advertising practice in Nigeria.
He also…
Babaeko, Adelusi, Okeke, Adisa, 59 Others Inducted As Fellows Of APCON
The Advertising Practitioners Council of Nigeria (APCON) has inducted 63 long serving practitioners as Fellows of the advertising profession. This year’s induction is coming 10 years after the last ceremony was held0. The huge gap was…
NIMN Holds Training On Personal Finance And Investment Opportunities in Nigeria
Idorenyen Enang, NIMN President
The National Institute of Marketing of Nigeria (NIMN) has concluded plans to hold a training session on personal financial planning.
The virtual training is slated to hold Tuesday, 25th of January…
Brands Need To Move Beyond Vanity Metrics For Point-Of-Care Campaigns
By Stephen Hoelper
Vanity metrics are standard practice for measuring campaigns, but do these insights empower marketers to deliver campaigns that are of value to a business? Vanity metrics lack relevance for communication campaigns…
12 ‘Unrelated’ Ways To Complement Marketing Efforts
By Forbes Council Members
With so many new businesses and ideas flooding the internet, it can be difficult to create a marketing campaign that stands out from the noise. Potential customers open hundreds of emails per day from…
5 PR Trends To Expect In 2022
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad,” Richard Branson, British business magnate and founder of the Virgin Group once said.
The above quote shows the importance of…
Why Agency Account Reviews Are Set To Continue Their Rapid Pace in 2022
Two years of changing consumer priorities has led brands to rethink how they go to market and the outside expertise needed to get there.
Last year was full of headline-grabbing account reviews and consolidations,…
2022 Economic Outlook: Expert Predicts Fintech Growth, Dominance Of Political Issues
Highly Respected economic analyst and Managing Director/Chief Executive Officer of Financial Derivatives Company Limited, Bismark Rewane,
has stated that fintech and mobile payments, as well as all sectors linked to…