Industry

Sir Steve Omojafor Advertising Guru, Sir Steve Omojafor has tasked advertising practitioners to embrace professionalism by abiding by the ethics guiding advertising practice globally. He pointed that this effort will help the…

WFA has launched a guide to tackling diversity and representation issues in the media planning and buying process, covering issues ranging from inclusive audience planning to measuring success. Developed by the WFA Diversity Task…

By Vinay Kanchan Sun Tzu’s epochal ‘Art of War’, was a landmark treatise on the thought preceding every battle fought. In many ways, it also laid the foundations for the practice of the business world borrowing strategic inspiration…

By Tolulope Olorundero Business leaders across the world are familiar with one thing: risk. Organisations are typically established to provide solutions to an observable or anticipated need either for a niche audience or for…

Owners of alcoholic brands packaged in sachets and tiny PETs or glass bottles below 200 milliliters would be rushing back to the drawing board to brew some new survival strategies as the Nigerian government is planning to phase out…

By Max Pinas The “metaverse” is the next great revolution in computing. This concept of the future of the internet promises to bring the physical world together with new technologies that are only starting to transform the way…

Godfrey Adejumoh By Godfrey Adejumoh Nothing beats the feeling of getting a good end-of-the-year review from your boss(es). It is a palpable experience that everyone looks forward to. However, having a good year performance…

The Advertisers Association of Nigeria (ADVAN) is set to elect new executive council members that will oversee the affairs of the association for the next two years at its 19th Annual General Meeting (AGM). The AGM holds on the 3rd…

By Esther Raphael A new year brings a new set of predictions as it relates to just about any topic, including the world of advertising. There is plenty to study on related global marketing trends, from meeting consumers in a …

Tolu-Ogunkoya, Chairman, Audience Measurement TaskForce The Audience Measurement panel set up recently by the government to increase advertising revenue for the Nigerian broadcast and advertising sectors has been handed $700 million as…