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Successful Advertisers Achieve An Average Profit ROI of 2.26:1
Successful advertisers achieve an average profit return on investment (ROI) of 2.26:1, according to an analysis of WARC's database of 1,169 case studies of successful advertising campaigns.
This means that, on average,…
Publicis Media’s Spark Foundry Wins Facebook Parent Meta’s Media Review
Facebook parent Meta has selected Publicis Groupe agency Spark Foundry to be its new media agency after a competitive pitch that began in March.
COMvergence estimates that the social media giant spent an estimated $742 million…
OMG Initiative Calls For Industrywide CTV Standards
Omnicom Media Group (OMG) is officially launching an initiative to drive industrywide uptake of a new set of standards for connected TV (CTV) advertising inventory, identity and fraud-prevention practices.
Last year, U.S. ad spend…
AAAN Release List of Jurors Ahead LAIF 2021 Awards
The Advertising Agencies Association of Nigeria, AAAN has released the list of jurors for the 2021 Lagos Advertising and Ideas Festival (LAIF) Awards coming up in a few weeks.
Here are men and women saddled with the…
Publicis Becomes World’s Most Valuable Agency Group
Publicis Groupe has overtaken Omnicom and WPP to become the world’s most valuable agency group, after performing better than its two largest rivals since the start of the pandemic.
The French-based Publicis Groupe’s stock market…
Ani-Mumuney, Oke, Access Bank, Others Shine At WIMCA 2021
L-R: Joshua Ajayi, Convener, WIMCA; Folake Ani-Mumuney and Bunmi Oke, both Lifetime Achievement Awardees and Dawn Rowlands, CEO of Dentsu, Sub-Sahara Africa, Dawn Rowlands and Keynote Speaker at WIMCA 2021.
In line with its culture of…
Noah’s Ark Emerges Only West African Agency To Win At 2021 Loeries
One of Nigeria’s leading creative advertising agencies, Noah's Ark Communications Limited, has once again proven its mettle as arguably one of the best creative agencies in subregion by emerging the only West African agency to win an…
AISOP: APCON Replies ADVAN, Highlights Importance of Industry Regulation to Economic Growth
Following the rejection of the implementation of the new Advertising Industry Standard of Practice, (AISOP) by the Advertisers Association of Nigeria, (ADVAN) claiming it is an “unconstitutional attempt to infringe on the rights of…
WIMCA 2021 Conference Charts Course on Marketing to Females, Smashing Glass Ceilings That Impede…
Experts in the business of brands and marketing communications in Africa gathered recently to chart a new course for businesses targeting female consumers, on how best to reach and engage them in this challenging times. They also…
Major Highlights As Loeries 2021 Ends
Loeries CEO, Preetesh Sewraj.
Loeries Creative Week 2021 has concluded after a much-needed gathering of the brand communications industry from across Africa and the Middle East post the Loeries Virtual Creative Week in 2020.
The…