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Dubai Lynx Festival Of Creativity Fixes LYNX Live Virtual For 5 October
Dubai Lynx has announced that LYNX Live Virtual, a one-day fully digital experience, will take place on 5 October 2021. The virtual event is free for everyone to join via the Dubai Lynx platform.
The LYNX Live Virtual…
The Loeries Marks 10 Years Partnership With DStv Media Sales
The Loeries is celebrating with excitement her 10 years business partnership with DSTV Media Sales, a renowned media sales company. This followed the recent renewal of the partnership with DStv Media Sales, marking a decade of support…
Consumers Have More Positive Experience When Shopping Online-NielsenIQ
Consumers are more satisfied with their experience when shopping online than in-store, according to data from NielsenIQ.
More than half (53%) of consumers said they have felt positive about their experience in e-commerce stores…
LASAA 2021 Conference: Lagos Governor Promises Infrastructure, Data to Enhance OOH Advertising…
Lagos State Governor Babajide Sanwo-Olu has disclosed that his administration would provide supporting infrastructure and leverage data to enhance capacity of Out-of-Home advertising industry and business enterprises in the state.…
WPP Agrees $19m Payment To SEC Over Bribery Claims
Advertising giant WPP has agreed to pay $19m to the US Securities and Exchange Commission over allegations of bribery.
The behemoth holding company had an “aggressive business growth strategy” until 2018 which saw it acquire…
LASAA 2021 Conference: Prince Docemo Charts Course For Increased Collaboration, Investment In OOH…
Prince Adedamola Docemo, MD of LASAA
The Managing Director of Lagos State Signage and Advertising Agency (LASAA), Prince Adedamola Docemo has tasked advertising practitioners to collaborate, rethink and reshape their business model…
IAA Set To Host 4th Africa Rising Conference
The International Advertising Association (IAA) has concluded plans to hold its 4th edition of the Africa Rising conference 2021 from 28th to 29th September.
The two-day event themed, ‘Africa to the world’, will showcase the…
Omnicom Wins Consolidated Global Mercedes-Benz Marketing Account
Mercedes-Benz has consolidated its global marketing and communications assignment with Omnicom after a formal review.
The car maker spends an estimated $890 million on measured media according to COMvergence. Publicis Groupe also…
Communication Professionals Urge Media Organisations To Explore New Business Models
Communication professionals under the auspices of the Association of Communication Scholars & Professionals of Nigeria (ACSPN) have urged media organisations to explore new business models to address the challenges of funding.
…
Nigeria’s Crypto Market Expands By 1,200% in One Year
The cryptocurrency market in Nigeria and other African countries have grown by 1200 per cent in one year, according to reports by popular rating and research agency, Chainalysis released last Tuesday. The report said African region has…