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Dentsu Marks World Mental Health Day, Offers Two Work-Free Days To Employees
In commemoration of the World Mental Health Day celebrated every October 10, Dentsu has introduced Dentsu International Wellness Day where employees can either take Friday 8th or Monday 11th October as work- free days.
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Nigeria’s Telecom Market: Two Decades of Trailblazing Advancement
From the days people lined up in long queues to make calls at an available phone booth, to the days only few rich elites had landlines powered by wires hanging across the streets under the control of Nigerian Telecommunications Limited…
Omnicom Media Group Buys Jump 450 Media
Omnicom Media Group has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition that the holding company intends to use as the foundation for a dedicated performance media platform. The company will…
APCON Unveils New Standard- Of -Practice Document To Regulate Nigeria’s Advertising Industry
After years of persistent calls for a regulatory framework that stakeholders can collectively key into, the Advertising Practitioners Council of Nigeria (APCON) has unveiled the new Advertising Industry Standard of Practice (AISOP)…
IAA Sets Oct. 3 World Marketing, Communication Day
Joel Nettey, World President and Chairman, IAA.
The International Advertising Association (IAA) has declared October 3 every year as World Marketing and Communications Day. The day will recognize and celebrate the world of marketing and…
Loeries Teams Up With Facebook To Deliver The Analysis Of Gender Representation First Edition
The Loeries, Africa and the Middle East’s premiere creative festival, has released its inaugural research into gender representation in advertising across the African continent. Advertising plays an important role in shaping societal…
Facebook Losses $79m In Ad Revenue To Outage
Facebook is counting the cost of an unprecedented outage that took it and sister products Instagram, Messenger and WhatsApp offline in a global failure.
Believed to be the most severe failure in the company’s history, the crash has…
OAAN, MIPAN Hold Annual Health Walk October 16
L-R: Emmanuel Ajufo, President, OAAN and Femi Adelusi, President, MIPAN
The Outdoor Advertising Association of Nigeria (OAAN) in partnership with Media Independent Practitioners Association of Nigeria (MIPAN) has announced that its…
B2B Purchasers Are Consuming More Content Before Buying-New Study
B2B buyers are warier than they were before the pandemic — at least in Great Britain, but probably in the U.S., too, judging by B2B Buyer Insights, a new study by durhamlane in partnership with Cyance.
Of the 80 buyers polled, 50%…
Dentsu Launches New Gaming Service
Dentsu has launched an integrated gaming offering for brands, Dentsu Gaming, which seeks to help clients explore the increasingly lucrative channel.
The Dentsu Gaming ‘solution’ will offer clients of Carat, Dentsu X, iProspect,…