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Industry
Just In: ADVAN Rejects APCON’s AISOP, Calls It An Infringement
Information reaching Brand Communicator has it that the Advertisers Association of Nigeria, ADVAN, has distanced itself from the implementation of the new Advertising Industry Standard of Practice, AISOP, recently unveiled by the…
Lagos NIPR Holds 6th Digital PR Summit
The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has announced that the 6th Lagos Digital Public Relations Summit, themed: Social Selling, will hold at the Nest Innovation Technology Park, 1A Hughes Avenue,…
MIPAN Set TO Hold Patrons Day October 19, Announces DStv As Sponsor
Media Independent Practitioners Association of Nigeria (MIPAN) is set to host its 2021 edition of its annual Patrons Day Celebrations on Tuesday 19th October. Also, DStv Nigeria has been announced as the main sponsor…
Advertising School, O2 Academy Opens New Centre In Ibadan
One of Nigeria's most reputable Brand, Advertising and Digital Marketing Communication School, Oxygen (O2) Academy has made its debut in Ibadan, Oyo state, Nigeria.
The launch held recently at the Mauve 21 event center,…
Publicis Groupe Boosts Outlook After Strong Q3 Showing
Declaring itself “fully recovered” from the impact of the pandemic, Publicis Groupe posted strong Q3 results with organic revenue growth of 11.2% on reported revenues of €2.62 billion. For the first nine months of the year organic…
AAAN, MIPAN, OAAN, Others Okay New Advertising Industry Practice Guidelines
The Heads of Advertising Sectoral Groups (HASG) have endorsed the full implementation of the new Advertising Industry Standards of Practice (AISOP) guidelines.
The endorsement was conveyed via a press statement signed by the…
AISOP: HASG Proposes Further Discussions With ADVAN
The President of Media Independent Practitioners Association of Nigeria (MIPAN) and Chairman, Heads of Advertising Sectoral Groups (HASG), Femi Adelusi has proposed further discussion with Advertisers Association of Nigeria (ADVAN) on…
Omnicom Media Group Clinches Chanel Global Media Account
French luxury brand Chanel has awarded its global media account to Omnicom Media Group after a formal review, the company confirmed today. OMG unseated long-time incumbent WPP to win the business. The switch is effective at the…
Marketing Budget In Reverse Gear Presently – Global Marketing Index
The recovery in marketing budgets has slowed in recent months, according to the latest figures from WARC Data's Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing…
Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
Digital music streaming will continue to be the key driver in higher global music revenues, and ad revenues are a key piece of that growth.
They are expected to spike 37% this year and 21% next year, according to a report by Morgan…