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19% of B2B Marketing Budgets Go To Advertising
Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to a survey of marketers worldwide by Salesforce.
While advertising receives the most, account-based marketing, content, and tools…
SO&U, Globacom Part Ways After 8 Years
Udeme Ufot, Group Managing Director, SO&U and Mike Adenuga, Chairman/CEO, Globacom.
Information reaching Brand Communicator has it that one of the longest agency-client relationships in this market has come to an end. The…
Ogilvy Africa Names New Leadership Team For Zambia Office
L-R: Ethel Kandiwo, Deputy Managing Partner; Ibrahim Musoke, Creative Director.
Ogilvy Africa has announced a new leadership team for its agency in Lusaka, Zambia. The move aims to further its network by strengthening…
44% Of Adults Say They Are Not Fully Represented In Advertising
Brands are failing to achieve diverse representation in their advertising, as more than two-fifths of consumers (44%) say they are not fully represented by the people they see in adverts, according to research across 17 markets from…
Lagos NIPR Embarks On Re-Certification, Set To Flush Out Quacks From The System
Comfort Nwankwo, Chairman, Lagos NIPR
The Chairman of Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, Mrs. Comfort Nwankwo has disclosed that plans are in place to stop quacks from practicing public relations in…
Nigeria’s E-commerce Spending Hits 13bn Dollars Per Annum
The current yearly e-commerce spending in Nigeria is estimated at $13 billion. Dr. Evelyn Ngige, Permanent Secretary in the Federal Ministry of Industry, Trade and Investment, who stated this in Abuja at the Second National E-commerce…
Dentsu, Publicis, Others Pledge To Promote Responsible Influencer Marketing Of Alcohol
A dozen agencies -- including Dentsu, Havas, McCann and Publicis -- have joined a pledge to adhere to new global standards for influencer marketing of alcohol and to promote more responsible depictions of drinking, especially…
Sanlam Restores Partnership With The Loeries As Official Financial Services Partner
The Loeries, Africa and the Middle East’s premier brand communications festival is partnering with Sanlam, the largest non-banking financial services institution organisation in Africa, to help the industry “Live with Confidence.”
…
ADVAN Calls For Entries For 2021 Marketing Excellence West Africa Awards
The Advertisers Association of Nigeria (ADVAN) is calling on brands to submit entries for its awards for Marketing Excellence West Africa 2021, billed to hold on the 21st of November 2021.
The awards in its 10th edition, according…
LASAA To Hold Two-Day Conference, Exhibition For Stakeholders
Prince Adedamola Docemo, MD of LASAA
Lagos State Signage and Advertisement Agency (LASAA) has concluded plans to host the 2021 Out-of-Home Advertising Conference and Exhibition for stakeholders scheduled to hold Thursday 23rd and Friday…