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AAAN Rewards AdCademy Masterclass Winners
L-R: Olasunkanmi Atolagbe, Acting AdCademy Director; Emeka Obia, Leo Burnett; Rebecca Otepen Adenaike, Max Edge communications Ltd; Jenkins Alumona, Vice President AAAN/ Chairman AdCademy Committee; and Temitope Jemerigbe, Publicity…
United Nations’ Climatic Alarm and the Sustainability Mantra Brands Must Adopt
Just last week, the United Nations' Intergovernmental Panel on Climate Change unveiled an earth-shaking report tagged a "code red for humanity"
The landmark report revealed that Global warming is dangerously close to spiraling out…
AI Will Change Customer Experience… Here Is Why
By Valeria Sillani
AI has changed (and will change) the Customer Experience. How and why? Today, the use of Artificial Intelligence tools is increasingly widespread and applied in multiple sectors.
We can say that the…
Study: Shifts in Travel Marketing Trends Breathe New Life into Branding Element
REZWANA MANJUR
While many industries were hit hard by COVID-19, causing marketers to test new solutions, innovate with new messaging, and do more with less, the hardest hit industry was undoubtedly travel. However, with…
Digital Commerce Adspend Rises 55% As Costs Increase
African American Hands Shopping In Online Ecommerce Store
Advertising spend on retail media platforms has risen by more than 50% as the cost-per-click reached a new high, according to data from digital advertising company…
AAAN Unveils Plans For LAIF’s ‘We Made It’Edition
L-R: Jenkins Alumona, Vice President, Association of Advertising Agencies Of Nigeria; Kemi Fabusoro, Director, Association of Advertising Agencies of Nigeria; Lanre Adisa, Chairman, LAIF Management Board and Temitope Jemerigbe, Publicity…
Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
For the second consecutive year, consumers across the globe reported being most receptive to ads on TikTok, followed by Amazon, Instagram, and Google, according to findings of the 2021 edition of a global consumer ad equity study…
Half of Strategists Are Focusing More on Upstream Planning- WARC Report
Strategists are following the opportunity in upstream planning – 52% say they are spending more time on upstream business or brand planning, according to WARC's survey of practitioners in the Future of Strategy 2021 report.…
I’ll Support LAIF, Other Marketing Communications Programmes in Lagos- Sanwo-Olu
The Governor of Lagos State, Babajide Olusola Sanwo-Olu has pledged full commitment to the expansion of the Lagos Advertising & Ideas Festival (LAIF) and other Marketing Communications projects that can project the Lagos brand in a…
Global Movie Consumer Spend Rises, Streaming Grows
Total movie consumer 2021 spending will rise to $60.4 billion -- up from $46 billion in 2020 -- with streaming subscription video rising and theatrical business recovering, according to Omdia, the global marketing research company.
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