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Loeries Creative Week 2021 Holds In City Of Cape Town
Loeries CEO, Preetesh Sewraj
The Loeries and the City of Cape Town have committed to a partnership which will see Loeries Creative Week moving to the City of Cape Town in 2021.
The Loeries is the most prestigious creative festival…
82% Of Advertisers Apply Brand Values To Media Spending Decisions, Survey Finds
Media News concept
The percentage of advertisers that apply corporate responsibility and brand values to media spending decisions has increased more than 20% from a year ago to 82%, the 2021 Advertiser Perceptions Trust Report revealed.…
Experts Give Insights On Strategy For Building Compelling Brand Solutions
L-R: Olu Akanmu and Olubayo Adekanmbi
In a bid to ensure robust brand management, marketing professionals have given insights on how brands and marketing communications agencies can target customers as well as build compelling brand…
Streaming Ad Views Up 50% In First Half Of 2021
Streaming advertising consumption in the first half of 2021 showed ad views growing 50% versus the same period a year before, according to Comcast’s FreeWheel, the digital ad-server company.
FreeWheel also says streaming services…
Why Brands Don’t Get Today’s Teens
What does the word ‘influencer’ mean to you? Be honest: you’ve just conjured up a kaleidoscope of painfully posed ‘professional influencer’ Instagrams, all pecs and pouts.
Park that thought. And instead imagine an influencer group…
Akanmu, Adekanmbi To Speak At ADVAN Marketing Master Class 2021
L-R: Olu Akanmu and Olubayo Adekanmbi
Marketing professionals; Olu Akanmu, Executive Director-Retail Banking FCMB and Olubayo Adekanmbi, Chief Transformation Officer (Digital Innovation & Strategy), MTN Communications are billed to…
NIMN Holds Virtual Town Hall Meeting August 29
Idorenyen Enang, NIMN President
The National Institute of Marketing of Nigeria (NIMN) has concluded plans to host a virtual town hall meeting with its President, Idorenyen Enang, on Sunday 29th August 2021by 5pm via zoom.
The…
Loeries Chairperson Fran Luckin Looks Back At A Year Of Creative Innovation
Loeries Chairperson and Chief Creative Officer of Grey Africa, Fran Luckin, shared her Chairperson’s report at the recently held Loeries AGM which included her thoughts on the impact of creativity during the challenges of the past…
Brands And Nigeria’s IMC Industry In ‘Gloomy Times’
By Azeez Disu
The third wave of Covid-19 called the Delta Variant is currently causing a major threat around the world forcing companies to rethink the new normal, their business, and marketing strategies. Since the Covid-19 first…
Consumers Value Privacy But Are Still Shopping Online, Study Finds
A stunning 78% of consumers value their privacy over customized marketing, according to a study by enterprise customer data platform Treasure Data.
Yet, 66% are buying online more than they did prior to the COVID-19 pandemic, and…