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How Not To Run Your Influencer Marketing Programme
By Bradley Hoos
The world of celebrities and influencers has changed. Brands that don’t adapt, or that claim influencer marketing doesn’t work, will shoot themselves in the foot. Don’t be one of those brands.
When it comes…
Omnicom Set To Measure Ads Based Consumer Attention
Omnicom Media Group is working with Australian-based analytics firm Amplified Intelligence, to measure whether people are actually paying attention to ads placed by advertisers or not.
Omnicom struck a deal with Amplified…
Coping With Covid-19 Disruption Through Restructured Digital Engagement
By Prashant Puri
The last two years have been profoundly unusual, to say the least. There is little which has remained unaffected due to the COVID-19 pandemic. While we are still living through it, we are also collectively and…
Who, What, Where And When Of Personalization In Marketing Strategy
By David Greenberg
Picture this: You’re striving to supercharge your business's engagement strategy and are reviewing a variety of business intelligence solutions that will help your company reach future customers. You have your…
ASPN Holds Maiden Induction Ceremony For Sustainability Professionals
The Association of Sustainability Professionals of Nigeria (ASPN) has held its first induction ceremony for members.
The induction ceremony themed “Together we can and will deliver a sustainable Nigeria” was held at the Lagos…
Dentsu Introduces 30-Day Payment Term For Minority-Owned Media
Dentsu has made good on its pledge to enable greater equity in media by updating its payment terms to 30 days for all minority-owned media, slashing existing industry limits, which can stretch to 120 days.
Following in the footsteps…
CTV Commands A 35% Share Of Q2 Video Ad Impressions
Although connected TV continues to top all other digital video platforms in terms of impressions, mobile web video continues to make gains, says ad-serving and analytics company Extreme Reach.
CTV has a 35% share of impressions…
Dentsu Group Records Positive Growth As It Continues Transformation Strategy
Dentsu as a group saw a second-quarter rebound in organic revenue of 15% year over year, with sales at the Japan Network up by 12% and at Dentsu International by 17% for the period. The group continues towards its target of generating…
YouTube Rolls Out Global Ad Campaign For Video ‘Shorts’
YouTube has launched a global ad campaign in support of Shorts, a feature that allows creators to edit and share videos 60 seconds or less in length on a mobile phone.
The shorter side of YouTube campaign reaches out to attract Gen…
AAAN Announces Resource Persons For Forthcoming AdCademy Masterclass
The Association of Advertising Agencies of Nigeria (AAAN) has announced the line-up of local and foreign experts billed for its second Academy Masterclass.
The Masterclass, which holds virtually from 26-29 August, is in…