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Leveraging Direct Mail to Engage Multiple Senses
Electronic messaging has become increasingly prevalent over time, to the point that it now substantially outnumbers printed communications. Email spam messages are considerably more numerous than printed “junk mail,” and direct mail is…
Lagos NIPR Set To Hold Stakeholders’ Conference August 26
Mrs. Comfort Nwankwo, Chairman, Lagos NIPR.
The Lagos State Chapter of the Nigerian Institute of Public Relations, (NIPR) in collaboration with the Addefort Limited, has announced that the eighth edition of its Lagos Public Relations…
Dubai Agency To Experiment With Four-day Working Week
Trial aims to encourage and motivate employees, as well as attract new talent
A digital marketing communication agency in Dubai is switching to a four-day workweek from September until the end of the year. The agency, Active Digital…
Nigerian Institute of Journalism Floats Film, Television Academy
Gbenga Adefaye, Provost, NIJ
One of Nigeria’s leading media training academies, The Nigerian Institute of Journalism (NIJ), has taken its manpower training in media and communication studies to a new level by floating a film and…
Visuals ‘Most Effective In Marketing For Millennials’
Man Hand writing Marketing to Millennials with black marker on visual screen. Isolated on background. Business, technology, internet concept. Stock Photo
Visual communication, such as images, videos and infographics, has become the most…
Study Finds Repeating TV Ads In Close Succession Leads To ‘Wear Out’
Highlighting frequency concerns around TV commercials, a new study says viewers pay less attention to repeated connected TV ads when those spots air close to each other.
When an average CTV commercial of any length is repeated…
AAAN, Henley Business School Partner Yet Again For AdCademy Masterclass
The Association of Advertising Agencies of Nigeria (AAAN), in partnership with the globally renowned Henley Business School (HBS), has announced the dates for its second AdCademy Masterclass.
The three-day programme, the AAAN…
TikTok To Help Publicis Clients Drive Social Commerce In New Partnership
TikTok has named Publicis Groupe its first commerce agency partner as the app builds out a focus on what it calls Community Commerce, per an announcement.
TikTok takes another step in becoming a more formidable shopping…
Sterling Bank Boss Charges Ad Practitioners To Be Proactive In ‘Boom Times’
By Ntia Usukuma
Organizations that fail to plan in times of abundance tend to wobble terribly when challenges confront them at a later stage. This assertion was made by the Managing Director of Sterling Bank, Abubakar Suleiman…
Virtual Cannes Lions Generated $47.7 Million
Despite being entirely virtual for a second year due to Covid-19 restrictions, Cannes Lions 2021 generated a revenue of $47.7 million (34.4 million pounds)—just under half of the amount generated in 2019 when it was last held in…