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Why Family Businesses Need To Act Now To Protect Their Legacy Tomorrow – PwC’s Family…
Leading professional services firm, PwC, has released its 10th global bi-annual survey of family business owners, which reveals the current thinking and outlook of 2801 family business leaders across 87 territories including…
Linear TV Adspend Drops $47bn While Online Video Is Up $39bn
Over the last five years, advertising spend on linear TV formats has fallen by $47.1bn globally, while online video investment has grown $38.7bn and more than doubled in size. This is according to WARC Data's latest analysis…
EXMAN Empowers Members On Tax, Pension Compliance
L-R: Former President, Kayode Olageshin; Financial Secretary, Bola Oyebade; President, Tade Adekunle; all from EXMAN; Team Lead, Business Development at ARM Pension Manager, Lanre Oyenekan and Vice president of EXMAN, Abiodun Oshinibosi…
Consumers Seek Relationships That Go Beyond Just Selling- New Study Reveals
Consumers want value. But they also want brands to appeal to reach emotionally, according to The 2021 Guide to Building Customer Trust, a study by a Khoros.
Of the consumers polled, 46% prefer to buy from brands were they build a…
WPP-Scangroup Suspends CEO Bharat Thakrar, CFO Satyabrata Das Over Alleged Misconduct
The WPP-Scangroup has this morning sent out a letter announcing the suspension of the advertising group’s long-serving CEO Bharat Thakrar as well as the the CFO Satyabrata Das over alleged gross misconduct. The suspension is…
AAAN Collaborates With Henley Africa To Launch Adcademy Nigeria
In a bid to promote professionalism and grow the advertising industry, the Association of Advertising Agencies of Nigeria (AAAN) in collaboration with Henley Africa has concluded plans to launch a virtual ad school for creative minds…
Study: 6 Consumer Habits That Will Boost OOH Impact in 2021
Consumers in large cities appear to want a break from their digital devices during the pandemic, a feeling that may allow out-of-home advertising to continue thriving in 2021.
That’s one of the findings contained in a report by the…
Domino’s Introduces Spiced BBQ Chicken Delight Pizza
In a bid to continue tantalizing the tastebuds of its teeming customers in the Nigerian market, Quick Service Restaurant brand, Domino's Pizza has introduced a latest addition to its menu, the Spiced BBQ Chicken Delight Pizza.
The…
Marketing And Brand Management: Thinking Beyond The ROI
Building a brand is an often unsung but equally essential aspect of marketing. It is commonly understated due to the intangible quality of a majority of its elements. This article focuses on why building a brand is often overlooked in…
The Perfect Match: What Brands Should Look Out for in an Influencer
By Amelia Neate
The past year has transformed a number of industries, and although the influencer marketing industry has continued to flourish, it hasn’t been without its changes and adaptations.
And over the last year, one…