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16 Big Upcoming Social Media Trends And How Marketers Can Use Them
At the start of each new year, there's always a hint of anticipation about the coming trends. In marketing and communications, trends are vital since they allow marketers to connect to their core demographic in a more in-depth…
Client-Side Media Experts Still Wary Of Quality Over Commodity Media Buys
Media News concept
More industry professionals agree that advertisers who treat media as a quality buy rather than a commodity buy are at an advantage. According to the ID Comms Global Trading Survey for 2021, the number who strongly…
Why integrated marketing communications is important
By Maryna Steyn
Integrated marketing communications strategies take a holistic view of how your brand’s message is delivered on all of its platforms. In the digital age, this has become more important than ever. Here’s why.
…
WPP Acquires Brazilian Software Firm, DTI Digital
WPP has bolstered its tech business with the acquisition of DTI Digital, a Brazilian software engineering firm, for an undisclosed sum.
DTI delivers public- and client-facing digital tools, including back-office support systems such…
WFA Report Finds Transformation Hampered By Attitudes, Corporate Cultures
A new report on digital marketing transformation from the World Federation of Advertisers (WFA) finds that 37% of multinational companies are “just beginning the journey.”
But over 30% say they are “progressing well” and 22%…
Media Generation Gap Widens During Lockdown- IPA Report Reveals
There was a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020, a new IPA report finds.
Why it matters
As in so many…
Six Cultural Shifts Marketers Must Consider
Flat design style modern vector illustration concept with icons set of creative thinking business strategy process brainstorming marketing ideas daily thoughts and lifestyle routine. Isolated on stylish color background.
Backslash, the…
The Untapped Power of SMS Marketing in Banking
By Jim Marous
Text messaging is a highly effective, yet underutilized, communication strategy that can build engagement with customers and prospects at any stage of the buying journey. With open and response rates far exceeding any…
Experts Proffer Survival Strategies At APCON’s 2021 IMC Business Outlook
Dr. Olalekan Fadolapo, APCON Registrar/Chief Executive
Experts have outlined some of the survival strategies players in the integrated marketing communications (IMC) industry can deploy in 2021 following a major setback in revenue and…
AAAN Set To Host President’s Cup Football Tournament
The Association of Advertising Agencies of Nigeria (AAAN), has concluded plans to host the maiden edition of the AAAN President's Cup Football Tournament, a virtual football competition.
AAAN member agencies are expected to…