Browsing Category
Industry
The Disconnect Between Brand Advertisers And Consumers Has Never Been Wider
By Augustine Fou
Brand advertisers have been frantically pouring ad budgets into digital channels for the last twenty years. They’ve chased every shiny object offered up to them from programmatic ads on long-tail sites, behavioral…
Agency New Business Revenue Down 5.8% In 2020
Ad agency new business revenue dipped 5.8% last year due largely to a weaker creative agency market which was down more than 12%. Media agency new business revenue was up nearly 7%, according to an analysis by marketing consultant R3…
West African Consumer Sentiment Presents More Positive Picture
Grocery Shopping. African Lady Wearing Face Mask In Supermarket Buying Food Walking With Shop Cart In Groceries Store Indoors. Shopper, Female Buyer Customer Concept. Copy Space For Text
Against the backdrop of the ongoing COVID-19…
Digital Ad Spend Rose By 58.2% Worldwide In Q4 2020: Study
Digital advertising spend rose by 58.2% worldwide at the end of 2020 YoY as brands sought to reach people at home, according to Social Media Trends report, a study by Socialbakers.
The ad-spending totals declined as the…
Notable Quotes From MIPAN’s 2021 Business Outlook That Will Make You Rethink Your Marketing…
The 2021 Business Outlook Session organised by Media Independent Practitioners Association of Nigeria (MIPAN) held recently with the theme ‘The Challenges & Growth Opportunities Amidst COVID-19’ had Dr. Vincent Nwani, Head of…
The Future of Influencers: Expect More Virtual
By Barbie Lam
With experiences changing drastically in the last year, keeping audiences engaged and enthralled is where brands need to be laser-focused. In this new ’The future of…’ series, we look at what’s next and what…
The Art of Balancing Long-term Brand Marketing & Short-term Demand Marketing
The interplay between brand and demand marketing is becoming increasingly nuanced as B2B marketing navigates the full spectrum of the marketing funnel.
The north star of B2B marketing is to achieve the right quantum of marketing…
Two-Thirds Of Global CMOs To Boost Spend And Scale-Up Tech In 2021
Vector illustration - Time will tell
A newfound wave of optimism is sweeping through global marketing leaders, according to the CMO Council. A survey showed two-thirds expect to boost marketing spend through 2021 and a majority have…
Global Ad Spend Won’t Hit Pre-Pandemic Levels Until 2022, Says Dentsu
A return to pre-pandemic levels of advertising spend is not expected before 2022, when spending is likely to reach $619bn and grow at a rate of 6.9%, despite a positive start to 2021.
The slow path to recovery is set out in Dentsu’s…
Experts Outline Growth Opportunities For Marketing Communications Industry In 2021
Economist and marketing communications experts have revealed that business remodeling, expanding to other markets, engaging Small and medium scale enterprises (SMES) among others portend a lot of opportunities for the marketing…