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Experts Outline Growth Opportunities For Marketing Communications Industry In 2021
Economist and marketing communications experts have revealed that business remodeling, expanding to other markets, engaging Small and medium scale enterprises (SMES) among others portend a lot of opportunities for the marketing…
Consumer Confidence Drops Again As ‘World Turned Upside Down’
With the UK now in its third lockdown, consumer confidence has again taken a hit.
GfK’s latest Consumer Confidence Barometer shows overall consumer confidence dropped by two points to -28 in January. This follows a brief reprise in…
Marketers Overly Worried About Brand Safety On News Sites, Says Study
Research from news publisher Reach claims that the risk of brand safety issues on trusted news sites has been overstated.
Marketers have grappled brand safety fears since 2017, when many learned they were directly funding Isis via…
CMOs Falling Back On ‘Low Risk, Low Return’ Strategies-New Survey Reveals
A new survey of chief marketing officers (CMOs) conducted by Gartner has found that 73% intend to pursue low risk, low return strategies for 2021 – falling back on existing customers to tide them through a lean period.
The CMO…
Nearly Half of Consumers Tried A New Store Last Year
The impact of the coronavirus (COVID-19) outbreak on established consumer behaviour is marked, according to data from Nielsen.
Globally, nearly one-half (45%) of consumers said they had shopped at a new store in September,…
Cannes Lions Set To Judge 2020, 2021 Works In June
Cannes Lions has concluded plans to hold its annual award festival in June 2021. The award which holds in the third week of June was postponed last year due to the spread of COViD-19; however, the organisers have disclosed that this…
Programmatic CTV Ads Hit $6.73 Billion In 2020
Programmatic connected TV advertising will continue to soar in the coming years -- expected to rise to $6.73 billion this year and $8.7 billion in 2021, according to eMarketer.
But major problems remain.
One major hurdle…
Consumers Want Warm And Cuddly Ads, Study Finds
By Ray Schultz
People respond most to ads with emotional resonance, and the same is probably true of marketing emails, judging by a new survey by a Vancouver-based marketing performance management company.
Shoppers particularly…
Strategic Communications: The Lifeline Of Effective Nation-Building
Godfery Adejumoh, PR and Communications Strategist.
President Donald Trump's inability to win his re-election bid is largely due to his mismanagement and undermining the power of effective and strategic communication in nation-building.…
The Big 4 Predictions For Mobile Marketing In 2021
By Moshe Vaknin
YouAppi CEO and co-founder, Moshe Vaknin, lays out the trends, market forces and macro events that will drive the mobile app market in the New Year.
As we close on what has been a most eventful year, it’s time to…