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5 Marketing And Digital Trends For 2021
Not many would have predicted the challenges 2020 brought and the digital marketing trends that ensued, but as we move into a new year, experts at Access are now forecasting the new technologies, behaviours and trends that they believe…
Brands Search For New Agency Skills According To Latest Report
In a recent survey of brand marketers 61% suggested that their needs from agencies were changed due to the new conditions caused by the Covid crisis.
Following The Drum’s recent Agency Outlook Report, The Drum has undertaken a…
Brand Communicator Emerges Magazine of the Year 4th Consecutive Time At LaPRIGA
Barely days after it emerged Best Company in Sustainability Reporting at the SERAS Awards, leading brand, marketing and Sustainability publication, Brand Communicator has been crowned the LaPRIGA Magazine of the Year Award for the…
How Companies Impact Governments: Global Forces Shaping PR
It is often easy to forget the numerous hurdles and factors reshaping the communications landscape this year against the shadow of COVID-19. While PR is known as "public relations", according to Matthias Berninger, SVP public affairs,…
4 Things You Need To Know About WPP’s Growth Strategy For A Post-Covid World
WPP boss Mark Read has unveiled a twin-pronged strategy to recruit 10,000 additional staff and trim £600m from costs in a mission to outperform its rivals by 2022.
The aggressive blueprint follows on from Read’s crusade to turn the…
OAAN Honours Exemplary Leaders In Outdoor Advertising
L-R: Chairman, Troyka Group, Dr. Biodun Olushina Shobanjo, Chairman Media Link and Past President, Outdoor Advertising Association of Nigeria, OAAN, displaying his Award as a “Legend of OAAN”, Mr. Foluso Babu Akinbobola, Wife, Mrs.…
Global E-Commerce Sales To Hit £3.9tn In 2020, Says GroupM
Explosive e-commerce sales are on track to top out at £3.9tn before 2020 mercifully ends, according to a new calculation by GroupM.
For its first-ever e-commerce forecast, GroupM tabulated estimates of historical and forecasted…
ADVAN Set To Honour Advertisers At Frontline Of COVID-19 Relief
The organizers of Advertisers Association of Nigeria (ADVAN) Awards for Marketing Excellence have concluded plans to award advertisers at the frontline of COVID-19 relief.
ADVAN in a statement said this year it will be presenting…
Brand Communicator Edges Past Channels TV, Arise News To Win At SERAS
L-R: Joshua Ajayi, Publisher, Brand Communicator; Uwem Whyte, CEO, Boxize Technology Limited, Tolulope Egbewumi, Asst. Manager, Business Development, Brand Communicator and Jeremiah Agada, Correspondent, Brand Communicator during the…
‘Public Relations is Losing Its Shine and Efficacy’- Nn’emeka Maduegbuna
Nn’emeka Maduegbuna, Chairman of C&F Porter Novelli, a trusted business adviser focusing on strategic communications, has said that the ‘tried-and-tested’ public relations is losing its shine and efficacy.
Maduegbuna made…