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‘Public Relations is Losing Its Shine and Efficacy’- Nn’emeka Maduegbuna
Nn’emeka Maduegbuna, Chairman of C&F Porter Novelli, a trusted business adviser focusing on strategic communications, has said that the ‘tried-and-tested’ public relations is losing its shine and efficacy.
Maduegbuna made…
27 Agencies, 68 Brands, Jostle For Glory At LAIF As 31 Jurors Adjudge 500 Entries
A total of 27 creative agencies are battle ready for glory come this weekend, Saturday 12th December, as they have submitted over 500 entries of works done on 68 brands across different categories for adjudication at the prestigious…
Top 2021 Internal Communication Trends
It’s been a year shaped and contorted by a deadly virus, social distancing, pain and protests. We’ve all sacrificed and struggled to adjust while juggling work and home responsibilities. The chaos has been nonstop. And yet the prospect…
How Eko Innovation Centre, Lagos Rekindle Hope For Data Driven Smart City At AOT Lagos 2.0
L-R: Babajide Sanwo-Olu, governor, Lagos State and Victor Gbenga Afolabi, Curator of Art of Technology Lagos and Founder of Eko Innovation Centre.
In today’s world the importance of data and technology for brands and the society at…
E-Commerce, Video Boost Global Ad Spend’s Quick Recovery
A pronounced pivot toward e-commerce and video has seen global ad spend bottom out quicker than expected, with forecast falls now expected hit the floor with a 7.5% contraction to $587bn in 2020 - as opposed to a 9.1% fall as initially…
Covid-19 Forces Brands To ‘Step Up’ With Strategic Approach To Societal Issues
Novi Sad, Serbia - February 24, 2016: Photo of a logotype collection of some of most famous brands in the world on a screen - including Coca-Cola, Nestle, Nike, McDonald's, Google, Facebook, Microsoft, Sony, Apple and much more.
Brands…
Sanwo-Olu Reels Out Plans To Make Lagos Smarter At Art of Technology Lagos 2.0
…Unveils Startup Lagos
L-R: Uzuoma Dozie, founder, Sparkle; Olanrewaju Afini, chairman, house committee on science and technology, Lagos State House of Assembly; Demola Shogunle, chief executive, Stanbic IBTC Holdings; Babajide…
Epica Awards Announces Shortlist For 2020 Competition
Epica has announced its shortlisted entries for the 2020 competition. The jury of journalists has reviewed every entry via an online voting platform. Final judging will be followed by an online show on December 17.
These finalists…
Zedcrest Clinches Diversified Financial Services Group Award For The Second Consecutive Year
L-R: Adedayo Amzat, Group Managing Director, Zedcrest; Lukmon Oloyede, Head, Product Marketing & Brand Communications, Zedvance Finance; Ever Ovi, Ag. Managing Director, Zedvance Finance; Henry Olayemi, FCS, Chairman, Reward Investment…
OAAN To Honour Past Leaders At Nite Of Legends
The Outdoor Advertising Association of Nigeria (OAAN) is set to honour three industry leaders who had contributed enormously to the growth of Out-of- Home business at the maiden edition of Nite of the Legends coming up in Lagos.
The…