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Industry
Communication Experts To X-ray Managing Midsize IMC Firms At Jacksonites Webinar
A
feast of ideas and experiential knowledge awaits participants Sunday 13
September as two experts in integrated marketing communication take the stage at
the Jacksonites Webinar on Communication Trends.
Lead
presenters are Mr…
Expert Advises Practitioners On Efficient, Productive, Profitable PR Practice
By Tunji Faleye
The Principal Partner of Brooks and Blake, a perception
management outfit in Nigeria, Sola Fijabi has urged public relations
practitioners and their agencies to be efficient, highly productive and structured
in…
Creative Industry And The Nigeria At 60 Anniversary
By Tunji Faleye
The recent pronouncement by the Federal Government
challenging the creative industry to participate in the creative contest in
poetry, photography and Logo design for the 60th Independent Anniversary
celebration…
Majority Of Multinationals Have In-Housed Creative
A new study finds that more than half of large global companies are now using some in-house creative capability, as the benefits and difficulties of the arrangement become clear in the mainstream.
Global Trends in Creative…
DAN’s Merkle Combines Five Agencies Globally To Form B2B Group
Dentsu Aegis Network's Merkle, a leading
technology-enabled, data-driven performance marketing agency, announces the
introduction of its B2B group, a collective of five industry-leading B2B
companies. Merkle B2B embodies a strategic…
Fadolapo Resumes Today As APCON Registrar, As AAAN Scout For New Executive Secretary
Dr. Olalekan Fadolapo, New Registrar/CEO, APCON
The former executive secretary of
the Association of Advertising Agencies of Nigeria (AAAN), Dr Olalekan Fadolapo
has resumed work today, 1 September 2020, as the new Registrar/Chief…
Nitro121 Marks 15th Year of Operations
The new Nitro121 logo
Leading brand-building and marketing communication company, Nitro 121 (formerly known as 141 Worldwide) has clocked fifteen years of operating in the Nigerian market today, 1st of September 2020.
Founded in…
WPP Falls 15% In Q2 As Creative Holds Up Better Than Media During Covid-19
WPP reported a 15.1% slump in net sales
during the second quarter as Covid-19 took a toll on the group, which fell to a
£2.6bn ($3.4bn) half-year loss, chiefly from writing down the historic value of
Y&R.
The 15.1% decline in…
Over 50% Of PR Agencies In Nigeria Are Reporting Revenues Of Less Than N5 Million, Nigeria PR Report…
Global Media and Public Relations agency, BlackHouse Media
(BHM), has announced the release of the fourth edition of its annual PR report.
Reputed as Nigeria’s first-ever Public Relations annual report, it is dedicated
exclusively to…
TV Set Usage Soars, Attention And Viewability Decline During COVID-19, Study Finds
Although
TV set usage was way up following the onset of the COVID-19 pandemic, actual
viewer "attention" and "viewability" didn’t follow the same
path.
During
the peak stay-at-home period -- from mid-March through the end of April,…