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Data: Time Online To Overtake TV This Year
The amount of time consumers spend online each day will overtake that spent watching linear TV this year, according to new projections from GroupM.
Total daily online time is expected to amount to 221 minutes (3h 41m) in 2018, up by…
How To Launch A Marketing Agency
Launching an agency may be the dream for most stifled visionaries but with almost 660,000 startups cropping up in the UK alone in 2017, the competition is stiff. The speakers at The Drum’s Agency Acceleration Dayimpart the advice they…
Marketers Still Struggle To Glean Insights From Digital Video Ads, Says Study
Marketers remain uncertain about what impact their digital video campaigns are having, according to data from a recent report.
A study conducted by the CMO Council and video advertising technology provider ViralGains found that…
Ford Launches Global Creative Review In Major Setback For WPP
WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell—one of its biggest clients, Ford, has launched a global creative review.
A spokesperson for GTB, the Detroit division formerly known…
Publicis Boss: ‘There Will Be A Reconfiguration Of Our Industry. It Can’t Stay As It Is’
Advertising is under pressure and holding companies must transform themselves drastically if they are to remain fit for purpose, according to Publicis Groupe boss Arthur Sadoun.
His rival Sir Martin Sorrell’s shock exit from the helm…
Google Launches Outstream Video Ads To Play On Sites Other Than YouTube
Google has launched a new video ad format called Outstream built exclusively for mobile apps and the mobile web, as well as for sites other than YouTube.
The new ad unit doesn’t require placement in a YouTube video, unlike Trueview…
WFA Calls For A Culture Of Data Transparency
The World Federation of Advertisers (WFA) has published a Manifesto for Online Data Transparency, calling on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data.
The…
Cannes Lions Announces Festival Schedule, Partners ANA To Launch CMO Growth Council
The Cannes Lions International Festival of Creativity (18-22 June) has released details of the 2018 Festival schedule. It has also partnered with the Association of National Advertisers (ANA) to launch CMO Growth Council in partnership…
62% Of B2B Marketers See Video As Priority Format, Finds Linkedin Study
Two thirds (62%) of B2B marketers polled by LinkedIn believe that video should be the primary platform of any creators.
202 B2B digital marketers were polled in the UK and Ireland between February and March 2018 by Microsoft’s…
How Out-Of-Home Media Companies Must Reinvent Themselves As Publishers To Survive
By Dave Etherington
For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric around…