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Top Trends 2026: Salespeople Will Be A Critical Media Channel In Battle For Consumer Loyalty
In what has been described as a dramatic reimagining of the customer experience, salespeople are poised to become the primary drivers of brand loyalty in Nigeria, eclipsing traditional brand attributes as the decisive factor in…
Top Trends 2026: TikTok Is Nigeria’s Largest Social Platform, Primary Cultural Driver
… Dominates Short-Form Video at 51%
TikTok has ascended from social media platform to Nigeria's primary cultural engine, doubling its user base between 2024 and 2025 to become the country's largest social media platform,…
ABIODUN AJIBORODE: The ‘Coachie’ Who Builds Leaders
Some call him Coachie, others call him Coach Bee while some just know him as the good doctor of marketing. Whichever spectrum you fall on, it's easy to see that Dr. Abiodun Ajiborode has impacted this industry in no small ways.…
ADVAN Opens Call For Entries For Marketing Excellence Awards 2026
The Advertisers Association of Nigeria (ADVAN) has officially opened entries for the ADVAN Awards for Marketing Excellence 2026, inviting brands, agencies, and marketing professionals across Nigeria and beyond to showcase campaigns…
Why Winning At Cannes For Nigeria Demands A Brand-Agency Alliance
When the curtain fell on the 72nd Cannes Lions International Festival of Creativity on June 20, 2025, the celebrations on the French Riviera belonged to brands and agencies in equal measure. That is the quiet truth that Nigeria’s…
Onome Odili pledges to reposition the NIMN Ikeja Chapter
…New excos take oath of office amidst funfair
The newly elected Chairperson of the National Institute of Marketing of Nigeria (NIMN) Ikeja Chapter has stated that her vision is to position the Ikeja Chapter as the most active,…
LAIF 2025: Adisa Charges Industry To Stay “Crazy” As Maiden Creative Conference Explores…
The President of the Association of Advertising Agencies of Nigeria (AAAN) and Chairman of the Heads of Advertising Sectoral Groups (HASG), Mr. Lanre Adisa, has called on industry practitioners to remain "crazy" in their pursuit of…
LAIF 2025: X3M Ideas Reclaims Agency Of The Year Title As Leo Burnett, Noah’s Ark, Others Put Up…
The Nigerian advertising industry came together in spectacular fashion yesterday, as the Lagos Advertising and Ideas Festival (LAIF) celebrated its landmark 20th edition at the Lagos Marriott Hotel in Ikeja. The glittering awards…
PR Consultants Meet, Review Industry Changing Reforms
L-R: Mojisola Saka, Treasurer; Tokunboh Modupe, Vice Chairman; Nkechi Ali-Balogun, Chairman/CEO' Hassan Abdul, General Secretary; Ahmad Sajoh, Member. Umar Bashir Mohammed, Member; Monday Ashibogwu, PRO; and Omoba Adetola Odusote, Member.
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Brandcom Awards 2025: Industry Icons Urge Continuity Of Excellence As Lasting Legacy
Brandcom Awards 2025 recently lit up the Landmark Event Centre, Victoria Island, Lagos, as industry leaders, brands, and professionals gathered to celebrate excellence, prestige, integrity and credibility.
The event, which took…