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Consumer Credit Increases By 32% To N3.05trn In 9 Months, CBN Reveals
Consumer credit is on a steady increase, rising by 32 per cent to N3.05 trillion in nine months from 23 percent which is N2.31 trillion at the end of December 2022.
This is according to the quarterly economic reports released by…
Brands & Marketing Hotspots in 2024: AFCON Takes The Lead
Though 2024 is just a few hours old, the year is off to a great start especially for the marketing communications ecosystem with the biannual continental soccer fiesta billed for January 13 to February 11, 2024 in Ivory Coast. Brand…
AMCRON Urges Media Managers To End Media Commercialisation
The Association of Media and Communication Researchers of Nigeria (AMCRON), has called on media managers to end media commercialisation both in broadcasting and print, in order to achieve good governance in the country.
The…
Uchenna Uzo Uncovers Strategies For Winning With ‘Africa’s Goldmine: A guide to winning its…
Uchenna Uzo, Professor of Marketing, and Academic Director, Africa Retail Academy, Lagos Business School has unveiled his latest contribution to the integrated marketing communication ecosystem - ‘Africa’s Goldmine: A guide to…
Ogun NIPR To Host 2024 AGM April 22nd -26th
The Ogun state chapter of the Nigerian Institute of Public Relations (NIPR) will play host for the 2024 edition of the NIPR Annual General Meeting schedule to hold in April next year from the 22nd through to the 26th.
This…
Embracing the Shift: Predicting Marketing In 2024
If you are a marketer, odds are, you are tired of hearing the expression “do more with less.” Let’s face it — expecting marketers to perform miracles with limited resources is a tall order, to say the least.
As we gear up for…
Stanley Ogadigo Appointed NIPR’s Director of Public Relations
Reputation management professional and former staff of the Nigerian National Petroleum Company Limited (NNPC), Stanley Ogadigi has been appointed Director of Public Relations by the apex public raleations body in Nigeria, the…
LASAA, LASBCA Partner On Property Devt., Board Signage Permits
The Lagos State Signage and Advertisement Agency (LASAA) and the Lagos State Building Control Agency (LASBCA) have entered a strategic partnership on approval process for property development board signage and building construction…
Beyond Endorsements, Influencers as Strategic Consultants in Brand Collaborations
Njideka Akabogu, Regional Manager, East Africa, ID Africa
At her engaging masterclass at Entertainment Week Lagos, Njideka Akabogu, the Regional Manager for East Africa at ID Africa, shared profound insights on Influencer Marketing…
NIPR Inducts 31 Police Officers To Enhance Capacity, Professionalism
The National Institute of Public Relations (NIPR) has inducted 31 Police Public Relations Officers and Public Relations experts at the Force Public Relations Department, Force Headquarters into its prestigious institute.
The…