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X3M Ideas Elevates Adenike Odutola As New Global Expansion Chief
One of Africa’s leading creative forces on the global stage, X3M Ideas, has announced the elevation of Adenike Odutola to the position of New Global Expansion Chief.
Announcing this today, the Chief Executive Officer of X3M…
AAAN Grows Rank, Inducts 8 New Member Agencies At 52nd AGM In Ibadan
The Association of Advertising Agencies of Nigeria (AAAN) has inducted eight new member agencies into its fold, strengthening its position as Nigeria’s oldest and foremost body for advertising and marketing communications…
AAAN 52nd AGM: Industry Leaders Weigh In On Salaries, Agency Remuneration, Call For Better…
The long-running debate on agency remuneration and professional salary structures in the creative advertising industry was at the centre of discourse at the ongoing 52nd Annual General Meeting (AGM) of the Association of…
Steve Babaeko Decries 40-Year Industry Stagnation, Calls For Innovation, True African Collaboration
The President of the International Advertising Association (IAA) Nigeria Chapter and CEO/CCO of X3M Ideas Group, Mr. Steve Babaeko has expressed deep concern over the enduring challenges faced by Nigeria’s creative…
Lagos State University Wins Inaugural Experiential Pitch At BEX Summit 2025
Lagos State University (LASU) has emerged eventual winners of the inaugural experiential pitch at the Brand Experience Summit (BEX)Summit 2025, carting home the grand price of ₦1,000,000 for it's innovative AI campaign for a…
AAAN President Lanre Adisa Urges Industry Reinvention, Bold Action At 52nd AGM In Ibadan
President of the Association of Advertising Agencies of Nigeria (AAAN), Lanre Adisa, has called on practitioners in Nigeria’s marketing communications industry to embrace bold thinking, radical reinvention, and deeper collaboration…
BEX 2025: TVC Boss Urges Brands, Agencies To Leverage AI For Emotional Connection
Victoria Ajayi, Group Managing Director/CEO at TVC Communications, has called on practitioners, brands and agencies to leverage Artificial Intelligence (AI) in creating emotional connections with consumers.
The TVC boss made…
BEX 2025: Agencies Must Reevaluate The Value They Bring To The Table, Says Abaraonye
The success of marketing campaigns is no longer hinged solely on creative excellence. It now demands strategic collaboration, data-driven insight, technological fluency, and above all, strong agency-client partnerships. This was…
Hattrick For Brand Communicator As Joshua Ajayi Makes Nigeria’s Top 50 PR Power List For 2025
For the third consecutive time, Joshua Ajayi, Chief Executive of Awesome Communications and Publisher of Nigeria’s leading multi-award-winning brand, marketing and sustainability Publication-Brand Communicator, has made it to the…
EXMAN Unveils Panel Speakers For 2025 Brand Experience Summit
The Experiential Marketers Association of Nigeria (EXMAN) has unveiled the panel speakers for the 2025 Brand Experience Summit. The event scheduled to take place on July 17th at the Balmoral Convention Centre, Ikeja, Lagos will…