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2023 Elections: What PR Managers, Agencies Need To Know Before Using Influencers In Politics
DJ Switch, Reno Omokri, Portable, Nerfertiti, Davido and Mr. Macaroni are some of the influencers to watch out for in the forthcoming general elections.
Politicians all around the world are constantly in the spotlight. In Nigeria, for…
2022 WIMCA Holds October 7-8 At Landmark Event Centre, Lagos
L-R: Joshua Ajayi, Convener, WIMCA; Folake Ani-Mumuney and Bunmi Oke, both Lifetime Achievement Awardees and Dawn Rowlands, CEO of Dentsu, Sub-Sahara Africa, Dawn Rowlands and Keynote Speaker at WIMCA 2021.
Brand Communicator, Nigeria’s…
AAAN Announces 17th Edition Of LAIF Awards, Festival Holds 21-26 Nov.
L-R: Henry Akpede, Board member, Lagos Advertising and Ideas Festival (LAIF) Awards, Kemi Awonusi, Director, Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko, President, AAAN, Lanre Adisa, Chairman, LAIF Awards, Segun…
Retail Media Spending To Hit $101 Billion Globally This Year
Global retail media spending is projected to reach $101 billion this year, which represents an increase of 15% over 2021, according to findings from WPP’s GroupM.
Also, the report revealed that retail media represents nearly…
Political Branding: Redefining Politicking
Charles O’Tudor, Group Principal Consultant, ADSTRAT BMC and Alumni, The School of Politics, Policy & Governance .
Politics, Elections, Campaigns, Voters, these words mean different things to different people, they are attributed to…
Brands With In-House Teams More Likely To Use AR Than External Agencies- New Research
A new research has revealed that brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies.
The finding is according to data from Emodo Institute, the research arm of Ericsson-owned Emodo.…
Mindshare Tops Global Media Ranking In New Business For First Half Of 2022
Mindshare topped global media agency in business development for the first half of 2022, according to agency research firm COMvergence.
The GroupM agency, Mindshare accrued new business assignments with total media expenditures of…
Dentsu Launches Web3 Club, An Organization Supporting Web3-Related Businesses
Dentsu Innovation Initiative (DII), the organization that promotes R&D for Dentsu has announced the launch of the web3 club, an organization supporting Web3-related businesses across the Group.
Web3 has been called the next…
Publicis Groupe CEO To Serve Another Four-Year Tenure
The CEO of Publicis Groupe, Arthur Sadoun, will serve for another four year as Chairman and CEO of the Groupe, following the renewal of his contract.
The Paris-based holding company made the announcement recently. It also announced…
Cannes Lions Releases Annual Creativity Report
Cannes Lions on Wednesday released its annual Creativity Report. The annual report ranks the most creative businesses and people in the world based on performance at this year’s Cannes Lions.
The LIONS Creativity Report presents…