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Research Reveals When Consumers Pay Attention To Ads, And When They Don’t
Omnicom Media Group (OMG), Yahoo and Amplified Intelligence new research has revealed when consumers pay attention to ads -- and when they don't.
Findings from the research conducted across Yahoo’s digital properties…
ARCON Ban On Use Of Foreign Voice Over Artiste A Welcomed Development, Says AVOA
The Association of Voice-Over Artistes (AVOA), has described as a welcome development the Advertising Regulatory Council of Nigeria (ARCON) bans the use of foreign models and voice-over artistes in advertising and the media with effect…
Ex Afrexim Comms. Director Disagrees With ARCON On Foreign Models, VOA Ban In Advertising
The former Director & Global Head of Communications of the African Export-Import Bank (Afreximbank), Obi Emekekwue has condemned the decision of the Advertising Regulatory Council of Nigeria (ARCON)'s ban on the use of foreign…
NIPR Citizens Summit: Experts Proffer Solutions To Nigeria’s Integration Challenges, Security Crises
Some public relations experts in Nigeria have identified solutions to the problems of integration and security crisis facing the country.
The experts made the call at the ‘Citizens Summit for National Integration, Peace and…
ADVAN Set To Hold CMO Forum Sept. 16
The Advertisers Association of Nigeria, ADVAN, is set to hold a Chief Marketing Officer (CMO) Forum on the 16th of September, 2022.
The event billed to hold the Intercontinental Hotel, Victoria Island Lagos Nigeria, will explore the…
Minister Urges PR Practitioners, Others To Shun Fake News, Misinformation
The Minister of Information and Culture, Alhaji Lai Mohammed has tasked Public Relations practitioners, the media, citizens, and other stakeholders to shun fake news and misinformation, stating that the growing trend has worsened…
The New ARCON Act Will Certainly Deepen Nigeria’s Marketing Industry-Tunji Adeyinka, EXMAN President
Since the former Executive Committee of The Experiential Marketers Association of Nigeria (EXMAN) led by Tade Adekunle on July 14, 2021, handed the baton of leadership to the current President, Tunji Adeyinka, the association has…
Global Ad Spend To Hit $880.9Bn This Year
Global advertising spend is expected to rise by 8.3% – or $67.3bn – to $880.9bn this year, according to WARC report.
The expected rise is due to events in the second half of the year, most notably the US midterm elections and the…
Brand Owners Proffer Solutions To Low Productivity, Poverty In Nigeria
Brand Owners under the auspices of the Manufacturers Association of Nigeria (MAN) have pointed out that low productivity and continuous rise in poverty level in the country are the biggest challenges facing brand Nigeria.
The…
Global Digital Advertising Hits $189B, To Record 5% Yearly Growth Till 2027
Digital advertising grew by 35% in 2021 to reach $189 billion, according to the IAB Internet Advertising Revenue Report. The report revealed further that Podcasts have had a major impact on the audio ad marketplace.
In the same…