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Highlights Of The New ARCON Law Presented By Dr. Olalekan Fadolapo, FCA, rpa, Director General,…
The Advertising Regulatory Council of Nigeria, ARCON, today released highlights of the much anticipated ARCON act which was signed into law by the President Mohammadu Buhari recently. Captured below are the unedited highlights:
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Lagos PR Stakeholders’ Conference: Elumelu Canvasses Africapitalism, Active Media Participation To…
Tony O. Elumelu, Chairman of Heirs Holdings and Founder of the Tony Elumelu Foundation has advocated for Africapitalism and called on media stakeholders to embark on various sanitization programmes to help eradicate poverty in…
Just In: ARCON Announces Total Ban On Foreign Models, Voice Over Artists In Advertising Campaigns In…
The Advertising Regulatory Council of Nigeria, ARCON, has announced the ban on the use of foreign models in Television Commercials (TVCs) and other related materials including billboards that would run in the country. The Council…
Needed! A Grand Industry Reception For The New ARCON Act
Since the announcement of the new ARCON Act, varied reactions across quarters have greeted the development. In this opinion piece, Nonso Ofili, an industry observer, takes a look at this Act, it's implication for the industry among other…
Streaming Surpasses Cable TV In Viewership For The First Time- New Study Reveals
Streaming tops Cable TV viewership for the first time, according to Nielsen.
The measurement firm released its total TV and streaming report for July, stating that streaming represented a 34.8% share of total TV viewing in the…
PR Practitioners Dissect Issues of Leadership, Poverty Facing Brand Nigeria
L-R: Sina Thorpe, Council Member, NIPR; Niyi Onifade, MD/CEO Heirs Life Assurance: Mrs Comfort Obot Nwankwo, Chairman, NIPR Lagos and Conference Convener, Olabamiji Adeleye, Lead Consultant, Addefort Limited at the 9th Lagos PR…
Dentsu Reports 8.2% Organic Growth In Q2
Dentsu Group reported 8.2% organic growth for the second quarter including 8.4% growth for its international operations and 7.9% growth for Dentsu Japan. Net revenue in the period totaled about $1.95 billion.
Recall, its reported …
Terragon Boss Urges Marketers To Leverage On Data, Technology For Growth
Elo Umeh, Managing Director of Terragon Group has urged marketers to be innovative by leveraging data and technology to grow their business in a business world that is more digital-driven.He also tasked marketers and businesses to…
NIPR Partners 70 Organisations On 2022 Citizens Summit
The Nigerian Institute of Public Relations (NIPR) is collaborating with 70 organisations to hold the grand finale of its citizens summit on national integration, peace, and security.
In a statement by Stanley Ogadigo, NIPR…
Omnicom Introduces Gaming Unit For In-Game Advertising, Influencer Marketing
In a bid to boost its offering for clients, Omnicom Advertising Collective, which consists of many of the holding company's creative agencies including Goodby Silverstein & Partners, Zimmerman and Dieste has launched a dedicated…